The Art of Blogging

If you live in the Bay Area and want to sharpen your blogging skills, you may want to check out this one-day workshop being offered in Stanford's Continuing Studies program.

The workshop, The Art of Blogging, will be held on April 21 on Stanford's campus, and it will be led by Tim Grieve, the primary writer and editor of Salon.com's War Room, one of the most widely read political blogs in the US.

Below you can find a complete description of what ground will be covered, and, if you're interested, you can sign up here. Or, if you have any questions, feel free to drop me a line since I help run Stanford's program.

Workshop Description

Not so long ago, most of us had never heard of the word “blog”. Now, it seems that almost everyone has one. But setting up a home page on the Internet doesn’t make you a successful blogger any more than buying a typewriter makes you a successful writer. This workshop is designed for people interested in blogging not just as an outlet for creativity, but also as a way to write effectively online and engage with a community of readers.

In this one-day workshop, we will cover the technological nuts and bolts of creating a blog, but we will focus more on how to build a blog that people actually want to read. We will talk about and experiment with the writing styles that seem to work best for blogs; we will discuss ways to craft posts that attract attention from other bloggers; we will talk about how to build traffic for a blog; and we will cover the ethical mores that good bloggers follow and expect others to observe. Along the way, we will create our own blog, one on which participants can continue our conversation long after the course is done.


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