Thomas Friedman’s new book has finally hit the stands. Initially, it was going to be titled “Green is the New Red, White and Blue.” But somehow it got released with the far less artful — though more descriptive — title, Hot, Flat, and Crowded: Why We Need a Green Revolution–and How It Can Renew America. When Friedman came to Stanford last year, he previewed many of his arguments in a talk that you can catch on iTunes. But, to boil it down, his argument is that a “green revolution” makes for smart economic, national security and environmental policy, and it’s an argument that gets fleshed out in a fair amount of depth in the new work. Despite the unwieldy title, it’s virtually a given that millions of copies will be sold. And I wouldn’t be surprised if it brings about a real shift in the national debate — that is, if it helps define what a green revolution really means and demonstrates how it can make national strategic sense on multiple levels. That’s a gift that Friedman has. For more on this, check out Friedman’s talk today on NPR’s Fresh Air, where he goes into more depth and offers some candid thoughts on the presidential candidates and their environmental policies. You can listen here: iTunes – RSS Feed – Stream Here.
Here’s a quick quote from the interview: The opponents have called Green “liberal, tree hugging, girly man, sissy, unpatriotic, vaguely French, and basically what I’m out to do in this book is to rename Green — it’s geopolitical, geostrategic, geoeconomic, innovative, competitive, patriotic: Green is the new Red, White, and Blue.” …
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