Sci-fi author Neil Gaiman has the right idea. After making his well-known novel American Gods freely available online last year, he has gone the extra mile again in releasing his new novel, The GraveYard Book. In brief, he has just kicked off a nine day book tour, and each day he's reading a chapter that you can later watch on the web. You can watch the first video -- and all other videos scheduled to be released between now and October 9 -- right here.
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