Putting the Web Inside the Printed Book

There's a lot of talk about "vooks" these days. Usually vooks are all about moving traditional books over to digital environments (e.g., the iPad) and surrounding them with supporting web media. But one company, Ubimark, is taking a different approach. They're keeping the printed word and putting the web inside the traditional book. Kind of. Using smart phones, readers can take pictures of "2D codes" embedded in print books. And, from there, the smart phone will launch maps, video, and other web media that will collectively enrich the words on the page. The video above, using Jules Verne's Around the World in 80 Days as an example, shows what this all looks like in action.

via Wired Campus


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