A Brief History of Light

No light, no civilization. It's pretty much that simple. And it's this simple idea that m ss ng p eces, a Brooklyn-based creative company, explores ever so artfully in The Story of Light. Here's how they introduce the video:

We have used light for survival, to learn by, to entertain and express ourselves, mold experiences, and illuminate our imaginations. Inspired by such a singular story we set out to create a handmade storybook fantasy illustrating milestones in the history of light. Each chapter invites us through the annals of history, leading to present day where a new set of possibilities are yet to be realized in the light of tomorrow.

When you reach the end of the video, you'll realize that the clip also doubles as a commercial for GE's new led light bulb. Lending an air of coolness to a dowdy conglomerate (GE)  is no easy feat. But it's probably not so tough when you've already made GE Capital, a huge recipient of 2008 bailout money, look ever so hip. GE Capital + Taylor Guitars = I think I will buy a Martin, thank you very much.

You can learn more about the making of The Story of Light with this video ...

via PSFK


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