A Brief History of Light

No light, no civ­i­liza­tion. It’s pret­ty much that sim­ple. And it’s this sim­ple idea that m ss ng p eces, a Brook­lyn-based cre­ative com­pa­ny, explores ever so art­ful­ly in The Sto­ry of Light. Here’s how they intro­duce the video:

We have used light for sur­vival, to learn by, to enter­tain and express our­selves, mold expe­ri­ences, and illu­mi­nate our imag­i­na­tions. Inspired by such a sin­gu­lar sto­ry we set out to cre­ate a hand­made sto­ry­book fan­ta­sy illus­trat­ing mile­stones in the his­to­ry of light. Each chap­ter invites us through the annals of his­to­ry, lead­ing to present day where a new set of pos­si­bil­i­ties are yet to be real­ized in the light of tomor­row.

When you reach the end of the video, you’ll real­ize that the clip also dou­bles as a com­mer­cial for GE’s new led light bulb. Lend­ing an air of cool­ness to a dowdy con­glom­er­ate (GE)  is no easy feat. But it’s prob­a­bly not so tough when you’ve already made GE Cap­i­tal, a huge recip­i­ent of 2008 bailout mon­ey, look ever so hip. GE Cap­i­tal + Tay­lor Gui­tars = I think I will buy a Mar­tin, thank you very much.

You can learn more about the mak­ing of The Sto­ry of Light with this video …

via PSFK