If FaceÂbook knows everyÂthing about you, it’s because you handÂed it the keys to your kingÂdom. You postÂed a phoÂto, liked a favorite childÂhood TV show, and willÂingÂly volÂunÂteered your birthÂday. In othÂer words, you handÂed it all the data it needs to annoy you with tarÂgetÂed adverÂtisÂing.
(In my case, it’s an ancient secret that helped a midÂdle aged mom shave 5 inchÂes off her waistÂline. Let me save you a click: acai berries.)
FilmÂmakÂer Brett GayÂlor (a “lefty CanaÂdiÂan dad who reads sciÂence ficÂtion) seeks to set the record straight regardÂing the web economy’s impact on perÂsonÂal priÂvaÂcy.
WatchÂing his interÂacÂtive docÂuÂmenÂtary web series, Do Not Track, you’ll inevitably arrive at a crossÂroads where you must decide whether or not to share your perÂsonÂal inforÂmaÂtion. No bigÂgie, right? It’s what hapÂpens every time you conÂsent to “log in with FaceÂbook.”
Every time you choose this conÂveÂnience, you’re allowÂing Google and othÂer big time trackÂers to stick a harÂpoon (aka cookÂie) in your side. Swim all you want, litÂtle fishy. You’re not exactÂly getÂting away, parÂticÂuÂlarÂly if you’re logged in with a mobile device with a comÂpulÂsion to reveal your whereÂabouts.
You say you have nothÂing to hide? BulÂly for you! What you may not have conÂsidÂered is the impact your digÂiÂtal easy-breeziÂness has on friends. Your netÂwork. And vice verÂsa. Tag away!
In this areÂna, every “like”—from an acquaintance’s recentÂly launched organÂic skinÂcare line to Star Trek—helps trackÂers build a surÂprisÂingÂly accuÂrate porÂtrait, one that can be used to deterÂmine how insurÂable you are, how worÂthy of a loan. GenÂder and age aren’t the only facÂtors that matÂter here. So does your demonÂstratÂed extraÂverÂsion, your degree of openÂness.
(Ha ha, and you thought it cost you nothÂing to “like” that acquaintance’s smelly strawÂberÂry-scentÂed moisÂturÂizÂer!)
To get the most out of Do Not Track, you’ll want to supÂply its proÂducÂers with your email address on your first visÂit. It’s a litÂtle counter-intuÂitive, givÂen the subÂject matÂter, but doing so will proÂvide you with a unique conÂfigÂuÂraÂtion that promisÂes to lift the veil on what the trackÂers know about you.
What does it say about me that I couldn’t get my FaceÂbook log-in to work? How disÂapÂpointÂing that this failÂure meant I would be viewÂing results taiÂlored to Episode 3’s star, GerÂman jourÂnalÂist Richard GutÂjahr?
(Your proÂfile… says that your age is 42 and your genÂder is male. But the real gold mine is your FaceÂbook data over time. By anaÂlyzÂing the at least 129 things you have liked on FaceÂbook, we have used our advanced algoÂrithm techÂniques to assess your perÂsonÂalÂiÂty and have found you scored highÂest in OpenÂness which indiÂcates you are creÂative, imagÂiÂnaÂtive, and advenÂturÂous. Our perÂsonÂalÂiÂty evalÂuÂaÂtion sysÂtem uses PsyÂcho-demoÂgraphÂic trait preÂdicÂtions powÂered by the Apply MagÂic Sauce API develÂoped at the UniÂverÂsiÂty of CamÂbridge PsyÂchoÂmetÂrics CenÂtre.)
I think the takeÂaway is that I am not too on top of my priÂvaÂcy setÂtings. And why would I be? I’m an extroÂvert with nothÂing to hide, except my spendÂing habits, browsÂing hisÂtoÂry, race, age, marÂiÂtal staÂtus…
Should we take a tip from our high school brethren, who evade the scrutiÂny of colÂlege admisÂsions counÂselors by adoptÂing some ridicuÂlous, evocaÂtive pseuÂdoÂnym? Expect upcomÂing episodes of Do Not Track to help us navÂiÂgate these and othÂer digÂiÂtal issues.
Tune in to Do Not Track here. You can find episodes 1, 2 and 3 curÂrentÂly online. Episodes 4–6 will roll out between May 12 and June 9.
RelatÂed ConÂtent:
The Internet’s Own Boy: New DocÂuÂmenÂtary About Aaron Swartz Now Free Online
A Threat to InterÂnet FreeÂdom: FilmÂmakÂer BriÂan KnapÂpenÂbergÂer Explains Why Net NeuÂtralÂiÂty MatÂters
How BrewÂster Kahle and the InterÂnet Archive Will PreÂserve the InfiÂnite InforÂmaÂtion on the Web
Ayun HalÂlÂiÂday an author, illusÂtraÂtor, and Chief PriÂmaÂtolÂoÂgist of the East VilÂlage Inky zine invites you to look into her very soul @AyunHalliday