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“Good evening,” said Alfred Hitchcock to the television viewers of America on March 25, 1959. “Tonight I’m dining at my favorite club. There are many advantages here. As you can see, informality is the rule. There is also the stimulation of intellectual companionship without the deafening quiet that pervades most clubs. Best of all, I like its privacy: only four persons are allowed at a table, and, of course, no one pays any attention to you.” This was an example of the deadpan irony with which the filmmaker introduced each broadcast of Alfred Hitchcock Presents, for the “club” of which he spoke was clearly an automat. Today, many readers under about 50 will never have heard the word, but at the time, it referred to a seemingly permanent institution in American life.
httpv://www.youtube.com/watch?v=mKeXw2K9haE
Or rather, an institution of urban American life, and above all in two cities, Philadelphia and New York. There, no one could think of automats without thinking of Horn & Hardart, in its heyday the largest restaurant chain in the world. The concept, which co-founder Joseph Horn imported over from […]
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