The Future of Content Delivery

sigler2This pod­cast (get it here) presents the thoughts of Scott Sigler–media maven, NY Times Best­selling Author of INFECTED and CONTAGIOUS (both avail­able free as pod­casts), podi­o­book dynamo, and social net­work­ing mastermind–on none oth­er than “how will peo­ple read books in the near future?”

In this repod­cast of his keynote speech at this year’s Balti­con con­fer­ence, Scott talks about how he built a HUGE online fan base for his fic­tion, land­ed a major pub­lish­ing deal with Crown Books, reached NY Times best­seller sta­tus, and why he insists that giv­ing his fic­tion away for free is the best mar­ket­ing around.

He presents his thoughts on Big Pub­lish­ing, small pub­lish­ing, smart-phones vs. the Kin­dle, and per­haps most impor­tant­ly, lays out the meth­ods by which he pre-sold 1,500 copies of his new, self-pub­lished nov­el THE ROOKIE this April via his own web­site, That’s right: For­get print-on-demand and its high­er cost-per-book. Scott breaks down how he pre-sold enough books to pay for an entire print run before THE ROOKIE ever went to press! It’s a mod­el so far ahead of every­one else that we’ve got to take notes!

If you’re a writer or aspir­ing author, you need to lis­ten to this. And don’t let the intro scare you off.

To down­load this file and lis­ten to it on your own time, on your iPod or sim­i­lar device, sim­ple right click this link: DOWNLOAD and choose “Save Link as…” on a Mac, or “Save File” on a PC.

Or lis­ten to it right here:

Seth Har­wood, the author of JACK WAKES UP, will be teach­ing an online course (The Grip­ping Read) with Stan­ford Con­tin­u­ing Stud­ies. And he’ll also be teach­ing an Author Boot­camp with Scott Sigler on Stan­ford’s cam­pus on Novem­ber 7 and 14. Each course only has a few slots still open.

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Comments (2)
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  • Blake says:

    Solic­it­ing sub­scribers, or “pre-sell­ing” as you call it, is hard­ly “a mod­el so far ahead of every­one else”; it’s the way the pub­li­ca­tion of many books were fund­ed in the late 17th and 18th cen­tu­ry. What has been will be again, what has been done will be done again; there is noth­ing new under the sun (Eccle­si­astes 1:9).

  • Seth Harwood says:

    Blake- Good point! But if we look at the land­scape of pub­lish­ing today, we large­ly see two mod­els. The stan­dard is to put up a big invest­ment (risk) to print a large num­ber of copies you’re hop­ing to sell, and Print On Demand, which reduces your risk, but rais­es your cost per book.
    So com­pared to these, the solic­i­ta­tion of sub­scribers looks like a great new move­ment!
    On the oth­er hand, you’re total­ly right about noth­ing new under the sun.
    To put it in a less French way than Dan did, I guess we’re going “Back to the Future!”

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