The 1957 “Spaghetti-Grows-on-Trees” Hoax: One of TV’s First April Fools’ Day Pranks

In 1957, the BBC pro­gram Panora­ma aired one of the first tele­vised April Fools’ Day hoax­es. Above, you can watch a faux news report from Switzer­land nar­rat­ed by respect­ed BBC jour­nal­ist Richard Dim­ble­by. Here’s the basic premise: After a mild win­ter and the “vir­tu­al dis­ap­pear­ance of the spaghet­ti wee­vil,” the res­i­dents of Ticoni (a Swiss can­ton on the Ital­ian bor­der) reap a record-break­ing spaghet­ti har­vest. Swiss farm­ers pluck strands of spaghet­ti from trees and lay them out to dry in the sun. Then we cut to Swiss res­i­dents enjoy­ing a fresh pas­ta meal for dinner—going from farm to table, as it were.

The spoof doc­u­men­tary orig­i­nat­ed with the BBC cam­era­man Charles de Jaeger. He remem­bered one of his child­hood school­teach­ers in Aus­tria jok­ing, “Boys, you are so stu­pid, you’d believe me if I told you that spaghet­ti grew on trees.” Appar­ent­ly he was right. Years lat­er, David Wheel­er, the pro­duc­er of the BBC seg­ment, recalled: “The fol­low­ing day [the broad­cast] there was quite a to-do because there were lots of peo­ple who went to work and said to their col­leagues ‘did you see that extra­or­di­nary thing on Panora­ma? I nev­er knew that about spaghet­ti.’ ” An esti­mat­ed eight mil­lion peo­ple watched the orig­i­nal pro­gram, and, decades lat­er, CNN called the broad­cast “the biggest hoax that any rep­utable news estab­lish­ment ever pulled.”

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent

When Neapoli­tans Used to Eat Pas­ta with Their Bare Hands: Watch Footage from 1903

“Moon Hoax Not”: Short Film Explains Why It Was Impos­si­ble to Fake the Moon Land­ing

Neil Arm­strong Sets Straight an Inter­net Truther Who Accused Him of Fak­ing the Moon Land­ing (2000)

When Ital­ian Futur­ists Declared War on Pas­ta (1930)

 

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Every Filmed and Televised Performance by Joy Division (1978–79)

Bri­an Eno once said of the Vel­vet Under­ground that their first album sold only 30,000 copies, but every­one who bought one start­ed a band. Joy Divi­sion’s debut Unknown Plea­sures sold only 20,000 copies in its ini­tial peri­od of release, but the T‑shirt embla­zoned with its cov­er art — an image of radio waves ema­nat­ing from a pul­sar tak­en from an astron­o­my ency­clo­pe­dia — has long since con­sti­tut­ed a com­mer­cial-semi­otic empire unto itself. That speaks to the vast sub­cul­tur­al influ­ence of the band, despite their only hav­ing been active from 1976 to 1980. When we speak of the genre of post-punk, we speak, in large part, of Joy Divi­sion and the artists they influ­enced.

Less than a year after the 1979 release of Unknown Plea­sures, Joy Divi­sion’s lead singer Ian Cur­tis com­mit­ted sui­cide. The band had already record­ed Clos­er, their sec­ond and last album (at least before the sub­se­quent, more suc­cess­ful ref­or­ma­tion as New Order). Scant though it may be, their stu­dio discog­ra­phy has only drawn more and more crit­i­cal acclaim over the decades.

Still, fans who weren’t around to wit­ness the rise of Joy Divi­sion first-hand will sus­pect they’ve missed out on some­thing essen­tial. “Live, Joy Divi­sion were heavy,” remem­bers band his­to­ri­an Jon Sav­age. “Per­form­ers — and David Bowie is a good exam­ple – know exact­ly what to give and what to with­hold, but Ian Cur­tis didn’t have that stage­craft. He just came on and gave every­thing.”

That sort of inten­si­ty, Sav­age adds, is “not infi­nite­ly repro­ducible”; even at the time, it seems that those who wit­nessed Joy Divi­sion in con­cert under­stood that their pecu­liar­ly com­pelling ener­gy was dri­ving toward some kind of final com­bus­tion. You can get a taste of it in the col­lec­tion of the group’s every tele­vised per­for­mance, orig­i­nal­ly aired on BBC2 and Grana­da TV in 1978 and 1979, at the top of the post; just above, we have a 70-minute com­pi­la­tion of all their filmed live shows. Much of it con­sists of footage shot over two nights at the Apol­lo The­atre in 1979, which the uploader describes as of poor qual­i­ty — but “accord­ing to peo­ple who were there, the gig’s qual­i­ty was poor in per­son too.” As much as gen­er­a­tions of fans have done to mythol­o­gize the band’s brief exis­tence over the past 45 years, here is evi­dence that even Joy Divi­sion had an off night once in a while.

Relat­ed con­tent:

75 Post-Punk and Hard­core Con­certs from the 1980s Have Been Dig­i­tized & Put Online: Fugazi, GWAR, Lemon­heads, Dain Bra­m­age (with Dave Grohl) & More

The His­to­ry of Rock n Roll in 10 Songs: A List Cre­at­ed by Leg­endary Rock Crit­ic Greil Mar­cus

Radio­head Cov­ers The Smiths & New Order (2007)

Hear the 50 Best Post-Punk Albums of All Time: A Nos­tal­gia-Induc­ing Playlist Curat­ed by Paste Mag­a­zine

Hear a 9‑Hour Trib­ute to John Peel: A Col­lec­tion of His Best “Peel Ses­sions”

An Ani­mat­ed His­to­ry of Goth

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on the social net­work for­mer­ly known as Twit­ter at @colinmarshall.

The Fascinating Story of How the Electric Music Pioneer Delia Derbyshire Created the Original Doctor Who Theme (1963)

We’ve focused a fair bit here on the work of Delia Der­byshire, pio­neer­ing elec­tron­ic com­pos­er of the mid-twen­ti­eth cen­tu­ry—fea­tur­ing two doc­u­men­taries on her and dis­cussing her role in almost cre­at­ing an elec­tron­ic back­ing track for Paul McCartney’s “Yes­ter­day.” There’s good rea­son to devote so much atten­tion to her: Derbyshire’s work with the BBC’s Radio­phon­ic Work­shop laid the bedrock for a good deal of the sound design we hear on TV and radio today.

And, as we point­ed out pre­vi­ous­ly, her elec­tron­ic music, record­ed under her own name and with the band White Noise, influ­enced “most every cur­rent leg­end in the business—from Aphex Twin and the Chem­i­cal Broth­ers to Paul Hart­noll of Orbital.”

Yet for all her influ­ence among dance music com­posers and sound effects wiz­ards, Der­byshire and her music remain pret­ty obscure—that is except for one com­po­si­tion, instant­ly rec­og­niz­able as the orig­i­nal theme to the BBC’s sci-fi hit Doc­tor Who (hear it at the top), “the best-known work of a rag­tag group of tech­ni­cians,” writes The Atlantic, “who unwit­ting­ly helped shape the course of 20th-cen­tu­ry music.” Writ­ten by com­pos­er Ron Grain­er, the song was actu­al­ly brought into being by the Radio­phon­ic Work­shop, and by Der­byshire espe­cial­ly. The sto­ry of the Doc­tor Who theme’s cre­ation is almost as inter­est­ing as the tune itself, with its “swoop­ing, hiss­ing and puls­ing” that “man­ages to be at once haunt­ing, goofy and ethe­re­al.” Just above, you can see Der­byshire and her assis­tant Dick Mills tell it in brief.

What we learn from them is fas­ci­nat­ing, con­sid­er­ing that com­po­si­tions like this are now cre­at­ed in pow­er­ful com­put­er sys­tems with dozens of sep­a­rate tracks and dig­i­tal effects. The Doc­tor Who theme, on the oth­er hand, record­ed in 1963, was made even before basic ana­log syn­the­siz­ers came into use. “There are no musi­cians,” says Mills, “there are no syn­the­siz­ers, and in those days, we didn’t even have a 2‑track or a stereo machine, it was always mono.” (Despite pop­u­lar mis­con­cep­tions, the theme does not fea­ture a Theremin.) Der­byshire con­firms; each and every part of the song “was con­struct­ed on quar­ter-inch mono tape,” she says, “inch by inch by inch,” using such record­ing tech­niques as “fil­tered white noise” and some­thing called a “wob­bu­la­tor.” How were all of these painstak­ing­ly con­struct­ed indi­vid­ual parts com­bined with­out mul­ti­track tech­nol­o­gy? “We cre­at­ed three sep­a­rate tapes,” Der­byshire explains, “put them onto three machines and stood next to them and said “Ready, steady, go!” and pushed all the ‘start’ but­tons at once. It seemed to work.”

The theme came about when Grain­er received a com­mis­sion from the BBC after his well-received work on oth­er series. He “com­posed the theme on a sin­gle sheet of A4 man­u­script,” writes Mark Ayres in an exten­sive online his­to­ry, “and sent it over from his home in Por­tu­gal, leav­ing the Work­shop to get on with it.” Aware that the musique con­crète tech­niques Der­byshire and her team used “were very time-con­sum­ing, Grain­er pro­vid­ed a very sim­ple com­po­si­tion, in essence just the famous bass line and a swoop­ing melody,” as well as vague­ly evoca­tive instruc­tions for orches­tra­tion like “wind bub­ble” and “cloud.” Ayres writes, “To an inven­tive radio­phon­ic com­pos­er such as Delia Der­byshire, this was a gift.” Indeed “upon hear­ing it,” The Atlantic notes, “a very impressed Grain­er bare­ly rec­og­nized it as his com­po­si­tion. Due to BBC poli­cies at the time, Grainer—against his objections—is still offi­cial­ly cred­it­ed as the sole writer.” But the cred­it for this futur­is­tic work—which sounds absolute­ly like noth­ing else of the time and “which brought to a wide audi­ence meth­ods once exclu­sive to the high mod­ernism of exper­i­men­tal composition”—should equal­ly go to Der­byshire and her team. You can con­trast that ahead-of-its-time orig­i­nal theme with all of the iter­a­tions to fol­low in the video just above.

Note: An ear­li­er ver­sion of this post appeared on our site in 2016.

Relat­ed Con­tent:

Hear Sev­en Hours of Women Mak­ing Elec­tron­ic Music (1938- 2014)

Two Doc­u­men­taries Intro­duce Delia Der­byshire, the Pio­neer in Elec­tron­ic Music

Meet Four Women Who Pio­neered Elec­tron­ic Music: Daphne Oram, Lau­rie Spiegel, Éliane Radigue & Pauline Oliv­eros

Josh Jones is a writer and musi­cian based in Durham, NC. 

When CBS Canceled The Smothers Brothers Comedy Hour for Criticizing the American Establishment and the Vietnam War (1969)

Rig­or­ous­ly clean-cut, com­pe­tent on the acoustic gui­tar and dou­ble bass, and sel­dom dressed in any­thing more dar­ing than cher­ry-red blaz­ers, Tom and Dick Smoth­ers looked like the antithe­sis of nine­teen-six­ties rebel­lion. When they first gained nation­al recog­ni­tion with their vari­ety show The Smoth­ers Broth­ers Com­e­dy Hour, they must have come off to many young view­ers as the kind of act of which their moth­er — or even grand­moth­er — would approve. But the broth­ers’ cul­ti­vat­ed­ly square, neo-vaude­vil­lian appear­ance was deceiv­ing, as CBS would soon find out when the two took every chance to turn their pro­gram into a satir­i­cal, relent­less­ly author­i­ty-chal­leng­ing, yet some­how whole­some show­case of the coun­ter­cul­ture.

The Smoth­ers Broth­ers Com­e­dy Hour pre­miered in Feb­ru­ary of 1967, and its first sea­son “fea­tured min­i­mal con­tro­ver­sial con­tent,” writes Sarah King at U.S. His­to­ry Scene. There­after, “the show became increas­ing­ly polit­i­cal. The broth­ers invit­ed activist celebri­ties onto their show, includ­ing folk singers Pete Seeger and Joan Baez and singer-actor Har­ry Bela­fonte.

The show also pro­duced its own polit­i­cal mate­r­i­al crit­i­ciz­ing the Viet­nam War and the politi­cians who sup­port­ed it,” not least Pres­i­dent Lyn­don John­son. Bring­ing on Seeger was a dar­ing move, giv­en that he’d been black­list­ed from net­work tele­vi­sion for the bet­ter part of two decades, though CBS’s cen­sors made sure to cut out the most polit­i­cal­ly sen­si­tive parts of his act.

Even more so was the broth­ers’ own per­for­mance, with George Segal, of Phil Ochs’s “Draft Dodger Rag,” which they end­ed by urg­ing their audi­ence to “make love, not war.” All this can look fair­ly tame by today’s stan­dards, but it locked the show — which had become top-rat­ed, hold­ing its own in a time slot against the cul­tur­al phe­nom­e­non that was Bonan­za — into a grudge match with its own net­work. Before the third sea­son, CBS’ high­er-ups demand­ed that each show be turned in ten days in advance, osten­si­bly in order to under­go review for sen­si­tive mate­r­i­al. In one instance, they claimed that the dead­line had­n’t been met and aired a re-run instead, though it may not have been entire­ly irrel­e­vant that the intend­ed pro­gram con­tained a trib­ute by Baez to her then-hus­band, who was being sent to prison for refus­ing to serve in the mil­i­tary.

CBS did broad­cast Baez’s per­for­mance on a lat­er date, after clip­ping out the ref­er­ence to the spe­cif­ic nature of her hus­band’s offense. A sim­i­lar strug­gle took place around the “ser­mon­ettes” deliv­ered by David Stein­berg, one of which you can see in the video above. The irrev­er­ence toward U.S. for­eign pol­i­cy, reli­gion, and much else besides in these and oth­er seg­ments even­tu­al­ly proved too much for the net­work, which fired the broth­ers after it had already giv­en the green light to a fourth sea­son of the Com­e­dy Hour. Though they suc­cess­ful­ly sued CBS for breach of con­tract there­after, they nev­er did regain the same lev­el of tele­vi­su­al promi­nence they’d once enjoyed, if enjoy be the word. At any rate, the fall­out of all this con­tro­ver­sy firm­ly installed the Smoth­ers Broth­ers in the pan­theon of twen­ti­eth-cen­tu­ry free-speech war­riors, and their expe­ri­ence reminds us still today that, with­out the free­dom to give offense, there can be no com­e­dy wor­thy of the name.

Relat­ed con­tent:

Watch Steve Mar­tin Make His First TV Appear­ance: The Smoth­ers Broth­ers Com­e­dy Hour (1968)

When The Who (Lit­er­al­ly) Blew Up The Smoth­ers Broth­ers Com­e­dy Hour in 1967

Watch 3000 Years of Art, a 1968 Exper­i­men­tal Film That Takes You on a Visu­al Jour­ney Through 3,000 Years of Fine Art

Revis­it Turn-On, the Inno­v­a­tive TV Show That Got Can­celed Right in the Mid­dle of Its First Episode (1969)

Pink Lady and Jeff: Japan’s Biggest Pop Musi­cians Star in One of America’s Worst-Reviewed TV Shows (1980)

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on the social net­work for­mer­ly known as Twit­ter at @colinmarshall.

A 107-Year-Old Irish Farmer Reflects on the Changes He’s Seen During His Life (1965)

Talk to a clear-head­ed 107-year-old today, and you could expect to hear sto­ries of ado­les­cence in the Great Depres­sion, or — if you’re lucky — the Jazz Age seen through a child’s eyes. It’s no com­mon expe­ri­ence to have been formed by the age of radio and live deep into the age of the smart­phone, but arguably, Michael Fitz­patrick lived through even greater civ­i­liza­tion­al trans­for­ma­tion. Born in Ire­land in 1858, he sat for the inter­view above 107 years lat­er in 1965, which was broad­cast on tele­vi­sion. That device was well on its way to sat­u­rat­ing West­ern soci­ety at the time, as the auto­mo­bile already had, while mankind was tak­ing to the skies in jet­lin­ers and even to the stars in rock­et ships.

The con­trast between the world into which Fitz­patrick was born and the one in which he even­tu­al­ly found him­self is made stark­er by his being a son of the land. A life­long farmer, he can hon­est­ly reply, when asked to name the biggest change he’s seen, “Machin­ery.”

Not all of his answers come across quite so clear­ly, owing to his thick dialect that must sure­ly have gone extinct by now, even in rur­al Ire­land. Luck­i­ly, the video comes with sub­ti­tles, mak­ing it eas­i­er to under­stand what he has to say about the advent of the “mow­ing machine” and his mem­o­ries of the Bodyke evic­tions of the eigh­teen-eight­ies, when mêlées broke out over a local land­lord’s attempt to oust his des­ti­tute ten­ants.

One can come up with vague­ly anal­o­gous events to the Bodyke evic­tions in the mod­ern world, but in essence, they belong to the long stretch of his­to­ry when to be human meant to engage in agri­cul­ture, or to over­see it. The Indus­tri­al Rev­o­lu­tion did­n’t hap­pen at the same pace every­where at once, and indeed, Fitz­patrick lived the first part of his life in an effec­tive­ly pre-indus­tri­al real­i­ty, before wit­ness­ing the scarce­ly believ­able process of mech­a­niza­tion take place all around him. He expe­ri­enced, in oth­er words, the arrival of the civ­i­liza­tion into which we were all born, and to which we know no alter­na­tive. As for those of us of a cer­tain age today, we can expect to be asked six or sev­en decades hence — assum­ing we can go the dis­tance — what life was like with only dial-up inter­net.

Relat­ed con­tent:

Real Inter­views with Peo­ple Who Lived in the 1800s

Philoso­pher Bertrand Rus­sell Talks About the Time When His Grand­fa­ther Met Napoleon

1400 Engrav­ings from the 19th Cen­tu­ry Flow Togeth­er in the Short Ani­ma­tion “Still Life”

A Rare Smile Cap­tured in a 19th Cen­tu­ry Pho­to­graph

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on the social net­work for­mer­ly known as Twit­ter at @colinmarshall.

Empire Without Limit: Watch Mary Beard’s TV Series on Ancient Rome

As the found­ing myth has it, the city of Rome was estab­lished by a man named Romu­lus, one of two orphaned twin broth­ers raised by a she-wolf on the banks of the Tiber riv­er. The leg­end of Romu­lus and Remus, which involves the for­mer’s frat­ri­ci­dal slay­ing of the lat­ter, lends itself to strik­ing imagery, though it also gives forth more ques­tions than answers. “The Latin for wolf, lupa, also means pros­ti­tute,” for exam­ple, “so was it actu­al­ly a pros­ti­tute who came to the res­cue?” So asks his­to­ri­an Mary Beard in Rome: Empire With­out Lim­it, a four-part series you can watch in its entire­ty above.

In a sense, the sto­ry works either way: the mor­tal clash of broth­er against broth­er makes for a recur­ring metaphor­i­cal theme in the long his­to­ry of Rome, but so does the irre­press­ible pow­er of com­merce. Criss­cross­ing the Euro­pean con­ti­nent, Great Britain, the Mediter­ranean, and Africa by car, boat, bicy­cle, sub­way train, and above all on foot, Beard uses the traces of the might­i­est ancient empire to explain how the whole oper­a­tion actu­al­ly worked, and what its day-to-day expe­ri­ence was like for its sub­jects. When it orig­i­nal­ly aired in 2016, Empire With­out Lim­it fol­lowed up her acclaimed book SPQR: A His­to­ry of Ancient Rome, which cov­ers some of the same themes.

Those who’ve fol­lowed Beard’s work in print, on tele­vi­sion, or in oth­er media know that her ver­sion of Roman his­to­ry is hard­ly anoth­er suc­ces­sion of emper­ors and mil­i­tary cam­paigns. While she does devote time to dis­cussing such sig­nal fig­ures as Julius Cae­sar (who def­i­nite­ly did­n’t say “Et tu, Brute?”), Augus­tus, Hadri­an, and Con­stan­tine, she dis­plays equal or greater inter­est in a four-year-old sil­ver min­er in what’s now Spain, say, or an anony­mous young woman the shape of whose skull sug­gests the extent of migra­tion with­in the empire. And just as wor­thy of con­sid­er­a­tion as any par­tic­u­lar Roman cit­i­zen­ship is the con­cept of Roman cit­i­zen­ship itself, which ulti­mate­ly extend­ed across the vastest empire the world had ever known.

All roads lead to Rome, as the say­ing goes, and in the hey­day of the Roman empire, as Beard points out, it was actu­al­ly true. The ancient Romans were the first to build what she calls “a joined-up world,” where get­ting on a path in Rome and fol­low­ing it could get you all the way to places like Spain or Greece. (And also unprece­dent­ed­ly, you could take a glance at mile mark­ers along that road and imme­di­ate­ly “place your­self in the world.”) Roman dom­i­nance may have end­ed long ago, but the parts of the world have con­tin­ued to join up in much the same way since, and indeed, the broad Roman world­view sur­vives. As Beard puts it, “there’s a lit­tle bit of the Romans in the head of every one of us” — espe­cial­ly those of us who think about their empire every day.

Relat­ed con­tent:

The His­to­ry of Ancient Rome in 20 Quick Min­utes: A Primer Nar­rat­ed by Bri­an Cox

A Map Show­ing How the Ancient Romans Envi­sioned the World in 40 AD

How Rome Began: The His­to­ry As Told by Ancient His­to­ri­ans

Is Amer­i­ca Declin­ing Like Ancient Rome?

Do You Think About Ancient Rome Every Day? Then Browse a Wealth of Videos, Maps & Pho­tos That Explore the Roman Empire

Rick Steves’ Europe: Binge Watch 11 Sea­sons of America’s Favorite Trav­el­er Free Online

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on the social net­work for­mer­ly known as Twit­ter at @colinmarshall.

A New 20-Minute Supercut of David Letterman Slamming CBS: “You Can’t Spell CBS Without BS”

The can­cel­la­tion of The Late Show with Stephen Col­bert—CBS insists it was pure­ly a “finan­cial deci­sion,” the result of declin­ing ad rev­enue in late night tele­vi­sion. While some buy this argu­ment, oth­ers see it as a dif­fer­ent kind of “finan­cial deci­sion,” a deci­sion by Para­mount (the par­ent com­pa­ny of CBS) to sac­ri­fice Col­bert so that the Amer­i­can pres­i­dent won’t can­cel a lucra­tive $28-bil­lion merg­er. Yes­ter­day, David Let­ter­man, the pre­vi­ous host of CBS’ The Late Show, released a 20-minute super­cut fea­tur­ing the many times he took CBS to task over the years. The sub­text? He does­n’t seem to buy CBS’s talk­ing points. Nor does Jon Stew­art. More direct than Let­ter­man, Stew­art gives his own take on why CBS can­celed Col­bert: “I think the answer is in the fear and pre-com­pli­ance that is grip­ping all of Amer­i­ca’s insti­tu­tions at this very moment, insti­tu­tions that have cho­sen not to fight the venge­ful and vin­dic­tive actions of our pubic-hair-doo­dling com­man­der-in-chief. This is not the moment to give in. I’m not giv­ing in. I’m not going any­where.” Note to read­er: Jon Stew­art’s The Dai­ly Show airs on Com­e­dy Cen­tral, which is owned by Para­mount.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent 

Stephen Col­bert Reads Flan­nery O’Connor’s Dark­ly Comedic Sto­ry, “The Endur­ing Chill”

Isaac Asi­mov Pre­dicts the Future on The David Let­ter­man Show (1980)

Hunter S. Thompson’s Many Strange, Unpre­dictable Appear­ances on The David Let­ter­man Show

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Ridley Scott’s Cinematic TV Commercials: An 80-Minute Compilation Spanning 1968–2023

“In the future, e‑mail will make the writ­ten word a thing of the past,” declares the nar­ra­tion of a 1999 tele­vi­sion com­mer­cial for Orange, the French tele­com giant. “In the future, we won’t have to trav­el; we’ll meet on video. In the future, we won’t need to play in the wind and rain; com­put­er games will pro­vide all the fun we need. And in the future, man won’t need woman, and woman won’t need man.” Not in our future, the voice has­tens to add, speak­ing for Orange’s cor­po­rate vision: a bit of irony to those of us watch­ing here in 2025, who could be for­giv­en for think­ing that the pre­dic­tions lead­ing up to it just about sum up the progress of the twen­ty-first cen­tu­ry so far. Nor will it sur­prise us to learn that the spot was direct­ed by Rid­ley Scott, that cin­e­mat­ic painter of dystopi­an sheen.

Bleak futures con­sti­tute just one part of Scot­t’s adver­tis­ing port­fo­lio. Watch above through the fea­ture-length com­pi­la­tion of his com­mer­cials (assem­bled by the YouTube chan­nel Shot, Drawn & Cut), and you’ll see dens of Croe­san wealth, deep-sea expe­di­tions, the trench­es of the Great War, the wastes of the Aus­tralian out­back, acts of Cold War espi­onage, a dance at a neon-lined nine­teen-fifties din­er, and the arrival of space aliens in small-town Amer­i­ca — who turn out just to be stop­ping by for a Pep­si.

Not that Scott is a brand loy­al­ist: that he did a good deal of work for Amer­i­ca’s sec­ond-biggest soda brand, some of them not just Mia­mi Vice-themed but star­ring Don John­son him­self, did­n’t stop him from also direct­ing a Coca-Cola spot fea­tur­ing Max Head­room. The decade was, of course, the nine­teen eight­ies, at the begin­ning of which Scott made his most endur­ing mark as a visu­al styl­ist with Blade Run­ner.

A series of spots for Bar­clays bank (whose indict­ments of com­put­er­ized ser­vice now seem pre­scient about our fast-approach­ing AI-“assisted” real­i­ty) hew so close­ly to the Blade Run­ner aes­thet­ic that they might as well have been part of the same pro­duc­tion. But of Scot­t’s dystopi­an adver­tise­ments, none are more cel­e­brat­ed than the Super Bowl spec­ta­cle for the Apple Mac­in­tosh in which a ham­mer-throw­er smash­es a Nine­teen Eighty-Four-style dic­ta­tor-on-video. The com­pi­la­tion also includes a less wide­ly remem­bered com­mer­cial for the Mac­in­tosh’s tech­ni­cal­ly inno­v­a­tive but com­mer­cial­ly failed pre­de­ces­sor, the Apple Lisa. So asso­ci­at­ed did Scott become with cut­ting-edge tech­nol­o­gy that it’s easy to for­get that he rose up through the adver­tis­ing world of his native Britain by mak­ing big impacts, over and over, for down­right quaint brands: Hov­is bread, McDougal­l’s pas­try mix, Find­us frozen fish pies.

It may seem a con­tra­dic­tion that Scott, long prac­ti­cal­ly syn­ony­mous with the large-scale Hol­ly­wood genre block­buster, would have start­ed out by craft­ing such nos­tal­gia-suf­fused minia­tures. And it would take an inat­ten­tive view­er indeed not to note that the man who over­saw the defin­i­tive cin­e­mat­ic vision of a men­ac­ing Asia-inflect­ed urban dystopia would go on to make com­mer­cials for the Sony Mini­Disc and the Nis­san 300ZX. It all makes more sense if you take Scot­t’s artis­tic inter­ests as hav­ing less to do with cul­ture and more to do with bureau­cra­cy, archi­tec­ture, machin­ery, and oth­er such sys­tems in which human­i­ty is con­tained: so nat­ur­al a fit for the realm of adver­tis­ing that it’s almost a sur­prise he’s made fea­tures at all. And indeed, he con­tin­ues to do ad work, bring­ing movie-like grandeur to mul­ti-minute pro­mo­tions for brands like Hen­nessy and Turk­ish Air­lines — each one intro­duced as “a Rid­ley Scott film.”

Relat­ed con­tent:

Rid­ley Scott Demys­ti­fies the Art of Sto­ry­board­ing (and How to Jump­start Your Cre­ative Project)

See Rid­ley Scott’s 1973 Bread Com­mer­cial — Vot­ed England’s Favorite Adver­tise­ment of All Time

Watch Rid­ley Scott’s Con­tro­ver­sial Nis­san Sports Car Ad That Aired Only Once, Dur­ing the Super Bowl (1990)

Rid­ley Scott on the Mak­ing of Apple’s Icon­ic “1984” Com­mer­cial, Aired on Super Bowl Sun­day in 1984

Watch The Jour­ney, the New Rid­ley Scott Short Film Teased Dur­ing the Super Bowl

Rid­ley Scott Walks You Through His Favorite Scene from Blade Run­ner

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on the social net­work for­mer­ly known as Twit­ter at @colinmarshall.

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