A Brief History of Product Placement in Movies

in Film | January 11th, 2011 Leave a Comment

Prod­uct place­ment — it became com­mon­place dur­ing the 1980s, but it has a much longer his­to­ry, one that goes right back to the begin­ning of film. Oliv­er Noble’s video light­ly (empha­sis on light­ly) traces the evo­lu­tion of con­spic­u­ous prod­uct place­ment in film. A lit­tle tale of the not-so-good, the bad and the ugly…


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