Seth Godin: The Wealth of Free (Semi-Animated)

Every idea has to begin some­where. And, back in 2000, Seth Godin start­ed exper­i­ment­ing with a fair­ly rad­i­cal pub­lish­ing mod­el. Inspired by Mal­colm Glad­well, Godin wrote Unleash­ing the Ideav­irus, which essen­tial­ly argued that free ideas spread quick­er than ideas that cost mon­ey. And it’s the ideas that spread the quick­est that win. So what was the log­i­cal next step? Mak­ing the book avail­able for free (get the ebook here) and see­ing what hap­pened.

The video above tells you the rest of the sto­ry. What it does­n’t tell you is that Godin has since writ­ten a steady stream of best­sellers (find free ecopies here), while author­ing the most wide­ly-read mar­ket­ing blog and found­ing Squidoo. The art­work accom­pa­ny­ing God­in’s talk was cre­at­ed by Stu­art Lang­field.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. Or fol­low our posts on Threads, Face­book, BlueSky or Mastodon. If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

Free Online Busi­ness Cours­es

How to Start a Start­up

Start Your Start­up with Free Stan­ford Cours­es and Lec­tures

by | Permalink | Comments (0) |

Sup­port Open Cul­ture

We’re hop­ing to rely on our loy­al read­ers rather than errat­ic ads. To sup­port Open Cul­ture’s edu­ca­tion­al mis­sion, please con­sid­er mak­ing a dona­tion. We accept Pay­Pal, Ven­mo (@openculture), Patre­on and Cryp­to! Please find all options here. We thank you!

Leave a Reply

Open Culture was founded by Dan Colman.