Jack Nicholson Puts His Star Power Behind “Green” Cars, 1978

Long before any­one start­ed talk­ing about “green” or “sus­tain­abil­i­ty,” Jack Nichol­son put his mon­ey and star pow­er behind a new alter­na­tive ener­gy — solar-pow­ered hydro­gen. The year was 1978, and solar hydro­gen, a lim­it­less resource, promised to low­er ener­gy costs and pol­lu­tion lev­els, all at once. Fast for­ward 30+ years, and we know one thing: hydro­gen Chevys nev­er saw the light of day … until 2007.

This clip has been added to our col­lec­tion of 275 Cul­tur­al Icons, where you’ll find great artists and thinkers speak­ing in their own words, most­ly on video. The col­lec­tion includes footage of Tol­stoy and Twain and, of course, more con­tem­po­rary fig­ures.

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Open Culture was founded by Dan Colman.