Jack Nicholson Puts His Star Power Behind “Green” Cars, 1978

Long before anyone started talking about “green” or “sustainability,” Jack Nicholson put his money and star power behind a new alternative energy — solar-powered hydrogen. The year was 1978, and solar hydrogen, a limitless resource, promised to lower energy costs and pollution levels, all at once. Fast forward 30+ years, and we know one thing: hydrogen Chevys never saw the light of day … until 2007.

This clip has been added to our collection of 275 Cultural Icons, where you’ll find great artists and thinkers speaking in their own words, mostly on video. The collection includes footage of Tolstoy and Twain and, of course, more contemporary figures.

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Open Culture was founded by Dan Colman.