With Or Without U: Promoting a Scrabble Book to the Tune of U2

David Bukszpan’s new book for Scrabble aficionados is out — Is That a Word? From AA to ZZZ, the Weird and Wonderful Language of SCRABBLE®. And, when it comes to promoting the book, Bukszpan and his publishers aren’t cutting corners. In the book trailer above, we find the author channeling the young Bono — the Bono who came into stardom in 1987’s widely-played video for “With or With Out You” (below). Watching the two clips together, you’ll see that the aesthetic remains entirely the same. But the “You” in “With or Without You” takes on a new meaning. H/T GalleyCat

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  • Bill Hader did a great job.

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