Interactive Music Video Lets You Explore the Apartments on the Cover of Led Zeppelin’s Physical Graffiti

Dig that heavy met­al / Under­neath your hood / Baby I can work all night / Believe I got the per­fect tools / Talkin’ bout love

Last Feb­ru­ary, Led Zep­pelin released a deluxe, re-mas­tered ver­sion of their sprawl­ing 1975 dou­ble album Phys­i­cal Graf­fi­ti, a record per­haps best known for the epic, orches­tral grandeur of the 8 1/2 minute “Kash­mir” (not to be out­done by the 11-minute “In My Time of Dying”). In an album full of styl­is­tic depar­tures and sol­id returns to form, one track, “Tram­pled Under Foot,” man­ages to be both, dri­ven by down-and-dirty blues and uptown 70s funk, cour­tesy of John Paul Jones’ Ste­vie Won­der-inspired organ groove. With lyrics Robert Plant him­self described as “raunchy,” the song—one of Plant’s favorites—may be the band’s most 70s-sound­ing. That’s not to say it’s dat­ed, only that it most per­fect­ly cap­tures the sound of the Amer­i­can street rep­re­sent­ed on the album cov­er, a shot of two adja­cent ten­e­ments on New York City’s St. Mark’s Place.


Now, lis­ten­ers can enter those build­ings and tool around the apart­ments, cour­tesy of the inter­ac­tive video at the top of the post (view it in a larg­er for­mat here), which fea­tures a pre­vi­ous­ly unre­leased rough mix of the track called “Brandy & Coke.” Con­ceived and direct­ed by Hal Kirk­land, the video pulls togeth­er some of my favorite things—the peri­od design and styling of That ‘70s Show, the most inven­tive tricks of the music video age, a la Tom Pet­ty or Peter Gabriel, and of course, Zep—with the added 21st cen­tu­ry tech­nol­o­gy of online inter­ac­tiv­i­ty. Click the arrow keys while the video plays and you’re trans­port­ed from one vivid tableaux to anoth­er, some rep­re­sent­ing funky apart­ment scenes, oth­ers some­thing else entire­ly. The video also inte­grates footage from Zeppelin’s per­for­mance of the song at Earl’s Court in ’75.


Clever ref­er­ences abound, like the nod to god­fa­ther of fan­ta­sy cin­e­ma Georges Méliès (above) and an allu­sion to the clas­sic MTV moon land­ing intro (below). Over­all, it’s an aston­ish­ing visu­al feast that hear­kens back to the very best in music video tech­nol­o­gy, a seem­ing­ly lost art that Kirk­land and com­pa­ny may sin­gle­hand­ed­ly res­ur­rect. See Kirkland’s site for more of his inter­net age music video cre­ations, includ­ing “Sour—Hibi No Neiro,” shot entire­ly on web­cams.


Relat­ed Con­tent:

Led Zep­pelin Plays One of Its Ear­li­est Con­certs (Dan­ish TV, 1969)

Hear Led Zeppelin’s Mind-Blow­ing First Record­ed Con­cert Ever (1968)

Jim­my Page Describes the Cre­ation of Led Zeppelin’s “Whole Lot­ta Love”

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

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