Jason Schwartzman Introduces New Yorker iPad App

The New Yorker iPad app. It’s finally out, and they have actor Jason Schwartzman taking the wraps off in a witty video. Give The New Yorker points for creativity.

Now the big question. Will readers pay $4.99 to have the pleasure of reading each weekly issue on the iPad? That’s $234 over a year. Or will you be sticking with the print subscription that runs a cooler $1.00 per week? You’ll find me in the latter camp until they work out a more sensible annual pricing scheme – something that, according to recent reports, may be right around the bend.

Open Culture was founded by Dan Colman.