Bob Dylan at The Super Bowl

As you’ll recall, we mentioned a few days ago that Bob Dylan allowed “Blowin’ in the Wind” to be used in a British commercial. Never before had Dylan allowed that to happen, at least in Britain. For one of our readers, there was a small silver lining. The company using the classic song (the Co-operative Group) has some clear virtues. “The Co-op is ethical; The Co-op supports FairTrade; The Co-op is still a co-operative; They sure ain’t Victoria’s Secret.”

Fast forward a few days, and we strangely find Dylan doing a Super Bowl ad for Pepsi — not the worst company in the world, but also not the best. Above, Dylan and (Black Eye Peas) sing a song that they wrote specifically for the Super Bowl ad, and you might eventually find it being sold on iTunes. I can hardly wait.

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