Bob Dylan at The Super Bowl

As you’ll recall, we men­tioned a few days ago that Bob Dylan allowed “Blowin’ in the Wind” to be used in a British com­mer­cial. Nev­er before had Dylan allowed that to hap­pen, at least in Britain. For one of our read­ers, there was a small sil­ver lin­ing. The com­pa­ny using the clas­sic song (the Co-oper­a­tive Group) has some clear virtues. “The Co-op is eth­i­cal; The Co-op sup­ports Fair­Trade; The Co-op is still a co-oper­a­tive; They sure ain’t Victoria’s Secret.”

Fast for­ward a few days, and we strange­ly find Dylan doing a Super Bowl ad for Pep­si — not the worst com­pa­ny in the world, but also not the best. Above, Dylan and (Black Eye Peas) sing a song that they wrote specif­i­cal­ly for the Super Bowl ad, and you might even­tu­al­ly find it being sold on iTunes. I can hard­ly wait.

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Open Culture was founded by Dan Colman.