A couple of days ago, we featured a video posted on Penguin’s YouTube Channel that used a smart video technique to restore faith in the future of book publishing. A couple of our readers were quick to point out that the video’s creative element was highly similar to an award-winning video called “Lost Generation”. (See above.) And yet there was no attribution. A problem? Particularly for an entity in the intellectual property/copyright business?
UPDATE: Tonight, another reader tells us that “Lost Generation” has its own origins in a 2006 advertisement for Argentinian presidential candidate Ricardo Lopez Murphy called “The Truth.” Does this make this style of video a meme of sorts? A style that’s so out there that attribution is not worth a bother? Perhaps I’m holding Penguin’s feet too close to the fire on this one. Perhaps (as, Maria, a blogger colleague mentions via email) this highlights a bigger problem. Too much derivation. Not enough original thinking all around.