Reid Gower writes: “NASA is the most fascinating, adventurous, epic institution ever devised by human beings …” but “none of their brilliant scientists appear to know how to connect with the social media crowd.” Strange given that “NASA is an institution whose funding directly depends on how the public views them.” Taking matters into his own hands, Gower has produced a little marketing gift for NASA: The Frontier is Everywhere, a video modeled after Michael Marantz’s beautiful short film, Earth: The Pale Blue Dot, which also features the voice of Carl Sagan – someone who understood the importance of popularizing science…
P.S. NASA isn’t exactly inept on the marketing front. We should remind you of two pretty cool and recent NASA productions:
The Best of NASA Space Shuttle Videos (1981-2010)
NASA Lauches Photo Archive on Flickr
Gosh, I miss Carl Sagan.