NASA: The Frontier Is Everywhere

Reid Gow­er writes: “NASA is the most fas­ci­nat­ing, adven­tur­ous, epic insti­tu­tion ever devised by human beings …” but “none of their bril­liant sci­en­tists appear to know how to con­nect with the social media crowd.” Strange giv­en that “NASA is an insti­tu­tion whose fund­ing direct­ly depends on how the pub­lic views them.” Tak­ing mat­ters into his own hands, Gow­er has pro­duced a lit­tle mar­ket­ing gift for NASA: The Fron­tier is Every­where, a video mod­eled after Michael Marantz’s beau­ti­ful short film, Earth: The Pale Blue Dot, which also fea­tures the voice of Carl Sagan – some­one who under­stood the impor­tance of pop­u­lar­iz­ing sci­ence…

P.S. NASA isn’t exact­ly inept on the mar­ket­ing front. We should remind you of two pret­ty cool and recent NASA pro­duc­tions:

The Best of NASA Space Shut­tle Videos (1981–2010)

NASA Lauch­es Pho­to Archive on Flickr

via Zadi.TV