The Art of the Book Cover Explained at TED

Give this one a minute to get going, to get beyond the schtick. And then you’ll enter the world of Chip Kidd, asso­ciate art direc­tor at Knopf, who has designed cov­ers for many famous books. As he will tell you, his job comes down to ask­ing: What do sto­ries look like, and how can he give them a face, if not write a short visu­al haiku for them? In the remain­ing min­utes of his TED Talk, Kidd takes you through his work, reveal­ing the aes­thet­ic choic­es that went into design­ing cov­ers for books by Michael Crich­ton, John Updike, David Sedaris, Haru­ki Muraka­mi, and oth­ers.

When you’re done, we rec­om­mend check­ing out these relat­ed items:

Vladimir Nabokov Mar­vels Over Dif­fer­ent “Loli­ta” Book Cov­ers

Spike Jonze Presents a Stop Motion Film for Book Lovers

Books Come to Life in Clas­sic Car­toons from 1930s and 1940s

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