Some things are difficult to improve upon. Take crayons. The new generation may be clamoring for shades like “mango tango” and “jazzberry jam” but the actual technology appears unchanged since Sesame Street detailed the process in the early 80s, in the lovely, non verbal documentary above. Not a product placement in sight, I might add, though few can mistake that familiar green and gold box.
By the time the industry’s giant gorilla got around to weighing in, the wooden collection boxes and analog counters had been replaced, but otherwise, it’s still business as usual on the ol’ crayon-manufacturing floor. Don’t expect to find the recipe for the “secret proprietary blend of pigments and other ingredients” any time soon. Just know they’re capable of cranking out 8500 crayons per minute. For those playing along at home, that’s enough to encircle the globe 6 times per calendar year, with a full third owing their existence to solar energy.
There’s a Homeland Security-ish vibe to some of the dialogue, but the Life of an American Crayon, above, does our native assembly lines proud. Prouder than the American slaughterhouse, anyway, or some other factory floors, I could name. The workers seem content enough to stay in their positions for decades, happily declaring allegiance to this or that hue.