On August 11, 1992, the writer DouÂglas CouÂpÂland made an appearÂance at the grand openÂing of MinÂneapoÂlis’ Mall of AmerÂiÂca, the largest shopÂping mall on Earth. Against his interÂviewÂer’s expecÂtaÂtions, CouÂpÂland delivÂered a paean to the ostenÂsiÂbly hyperÂconÂsumerisÂtic scene around him, claimÂing that “future genÂerÂaÂtions are going to look at images of today here in MinÂnesoÂta and see them as a sort of goldÂen age of AmerÂiÂcan culÂture. The peace. The calm. The abunÂdance. The botÂtomÂless goodÂwill of everyÂone here. I’m unsure if it’s going to last much longer and I think we should appreÂciÂate it while it’s here.”
What made the 90s the 90s? “MonÂey still genÂerÂatÂed monÂey. ComÂputÂers were becomÂing fast easy and cheap, and with them came a sense of equalÂiÂty for everyÂone. Things were palÂpaÂbly getÂting betÂter everyÂwhere. HisÂtoÂry was over and it felt great.” From the end of the Cold War until the fall of the Twin TowÂers, North AmerÂiÂca and Europe enjoyed a staÂbilÂiÂty and prosÂperÂiÂty that, to many of us in the 2010s, now seems someÂhow implauÂsiÂble. But cinÂeÂma rememÂbers the 90s, espeÂcialÂly the cinÂeÂma of the decade’s final year, difÂferÂentÂly. Unlike “monÂster movies showÂing cold war anxÂiÂeties and 21st-cenÂtuÂry horÂror movies conÂveyÂing fears of acts of terÂror,” the films of 1999 “were not about surÂvivÂing the present, because the present was actuÂalÂly going well. They were about being tired of that staÂble present and lookÂing for a radÂiÂcalÂly difÂferÂent future.”
Those words come from “Why All Movies From 1999 Are the Same,” the video essay from Now You See It above. Those of us who were moviegoÂing that year rememÂber The Matrix, Office Space, Fight Club, AmerÂiÂcan BeauÂty, Being John Malkovich, and all of the othÂer major HolÂlyÂwood releasÂes feaÂturÂing “a main charÂacÂter tired of the staÂbilÂiÂty, monotÂoÂny, and uneventÂfulÂness of their life,” almost always involvÂing a steady, dull corÂpoÂrate job. That era, recall, was also when Scott Adams’ comÂic DilÂbert reached the top of the zeitÂgeist by satÂiÂrizÂing the eleÂments of office exisÂtence: incomÂpeÂtent bossÂes, slackÂing co-workÂers, and above all, cubiÂcles.
CallÂing 1999 “the year of the cubiÂcle movie,” this video essay describes its cinÂeÂmatÂic porÂtrayÂal of office-workÂer frusÂtraÂtions as “a perÂfect mirÂror of what AmerÂiÂca was like in the late 90s.” Not that those porÂtrayÂals were litÂerÂalÂly “the same”: the terÂmiÂnalÂly bored men of Fight Club “go to great lengths to manÂuÂfacÂture conÂflict and chaos”; Office Space makes comÂeÂdy out of susÂpenders and paper jams; Being John Malkovich “exagÂgerÂates the oppresÂsive corÂpoÂrate imagery in films like Office Space by creÂatÂing an absurd office with low ceilÂings” that “litÂerÂalÂly bears down on its employÂees”; AmerÂiÂcan BeauÂty “critÂiÂcizes the perÂceived staÂbilÂiÂty of the era, sugÂgestÂing that it’s simÂply a mask that hides the true self.”
And in The Matrix, of course, that veneer of staÂbilÂiÂty and prosÂperÂiÂty exist only to conÂceal the total enslaveÂment of humanÂiÂty. ModÂern humanÂiÂty may nevÂer cast off its dystopias, but it’s fair to say the dystopiÂan visions we enterÂtain today look quite a bit difÂferÂent than the ones we enterÂtained twenÂty years ago, and it’s also fair to say that many of us enterÂtain them while dreamÂing of the relÂaÂtive safeÂty, staÂbilÂiÂty, and prosÂperÂiÂty — real or imagÂined — that we enjoyed back then, not to menÂtion the secure desk jobs. But as the films of 1999 remind us, those very qualÂiÂties could also driÂve us into a kind of madÂness. CouÂpÂland may rightÂly call the 90s “the good decade,” but even if we could return to that time, we’ve got good reaÂsons not to want to.
RelatÂed ConÂtent:
The Cringe-InducÂing Humor of The Office Explained with PhiloÂsophÂiÂcal TheÂoÂries of Mind
The PhiÂlosÂoÂphy of The Matrix: From PlaÂto and Descartes, to EastÂern PhiÂlosÂoÂphy
How to RecÂogÂnize a Dystopia: Watch an AniÂmatÂed IntroÂducÂtion to DystopiÂan FicÂtion
David FosÂter WalÂlace on What’s Wrong with PostÂmodÂernism: A Video Essay
Based in Seoul, ColÂin MarÂshall writes and broadÂcasts on cities, lanÂguage, and culÂture. His projects include the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles and the video series The City in CinÂeÂma. FolÂlow him on TwitÂter at @colinmarshall, on FaceÂbook, or on InstaÂgram.
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