How’s This for a Book Trailer?




A couple weeks ago we talked about a new trend in the book publishing world — creating promotional videos for new books and letting them go viral on YouTube and other social video sites. Here’s one of the better examples I’ve seen. 12 books by Lemony Snicket get promoted at once. Lots of bang for the marketing buck:

via JermiahTolbert.com


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Open Culture was founded by Dan Colman.