How’s This for a Book Trailer?

A cou­ple weeks ago we talked about a new trend in the book pub­lish­ing world — cre­at­ing pro­mo­tion­al videos for new books and let­ting them go viral on YouTube and oth­er social video sites. Here’s one of the bet­ter exam­ples I’ve seen. 12 books by Lemo­ny Snick­et get pro­mot­ed at once. Lots of bang for the mar­ket­ing buck:


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Open Culture was founded by Dan Colman.