Anecdotal evidence seems to suggest that Amazon’s Kindle is appealing, perhaps counterintuitively, to an older generation. According to Marginal Revolution, “over half of reporting Kindle owners are 50 or older, and 70 percent are 40 or older.” Why is the Kindle skewing toward a more senior demographic? At least one reason is that it allows older folks to navigate around various physical disabilities, ranging from visual problems to arthritis to carpal tunnel syndrome. If you have bad eye sight, then you can expand the Kindle’s fonts and you’re good to go.
In the meantime, on a different front, The New York Times is reporting today that newspaper publishers may be hoping that the Kindle can save their industry. Instead of distributing free content via the web, papers may be looking to circulate content through big screen e-book readers on a subscription basis. Charge a fee + eliminate printing costs = back in business. That’s the thinking.