This is Coffee!: A 1961 Tribute to Our Favorite Stimulant

Water. Coffee. Time. It’s those three special ingredients that went into making the traditional cup of American coffee. In case you missed that, let me remind you: It’s water, coffee, and time. Don Draper had nothing to do with this 13-minute, nostalgia-inducing infomercial from 1961. Rather, it’s the work of the Coffee Brewing Institute, which turned the art of making coffee into a dismal science — that is, until glorious Peet’s came around. This clip permanently resides in the Prelinger Archive, and comes to us via The Atlantic.

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Comments (5)
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  • Jessica says:

    Wow!! Coffee!! Coffee is a brewed beverage with a bitter flavor prepared from the roasted seeds of the coffee plant. Coffee is known to be one of the most refreshing beverages throughout the world. Whether it is a black coffee, or a coffe,with eual amount of milk, it is always the best companion,when yo are waiting for some one, or anything like this.

  • Dan Colman says:

    Remember: coffee, water AND time!

  • ArabianCoffees says:

    Absolute classic! I love this vid, very kitsch, very cool. Why don’t we make films like this anymore?!

  • Sharon Wynne says:

    Great retro video. Shows how times have changed, Notice that a few of the shots show cigars and cigarettes, don’t see that anymore….and I prefer mine percolated and it was hard to find a percolator these days. Thanks for posting.

  • Arjuna says:

    Awesome video. Have you guys tried organo gold coffee??

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