Water. Coffee. Time. It’s those three special ingredients that went into making the traditional cup of American coffee. In case you missed that, let me remind you: It’s water, coffee, and time. Don Draper had nothing to do with this 13-minute, nostalgia-inducing infomercial from 1961. Rather, it’s the work of the Coffee Brewing Institute, which turned the art of making coffee into a dismal science — that is, until glorious Peet’s came around. This clip permanently resides in the Prelinger Archive, and comes to us via The Atlantic.
Would you like to support the mission of Open Culture? Please consider making a donation to our site. It’s hard to rely 100% on ads, and your contributions will help us continue providing the best free cultural and educational materials to learners everywhere.