Designer Massimo Vignelli Revisits and Defends His Iconic 1972 New York City Subway Map

Most every dweller of a city with a robust pub­lic tran­sit sys­tem comes to iden­ti­fy their bound­aries with the lines, angles, and col­ors of its sub­way map. This is true of my home­town, Wash­ing­ton, DC, at least since the pop­u­lar adop­tion of its Metro sys­tem in the 80s. It’s many times truer of my adopt­ed city for ten years, New York, whose more than 100-year-old sub­way sys­tem has giv­en urban his­to­ri­ans enough mate­r­i­al for life­long study. The his­to­ry of the NYC sub­way maps offers a spe­cial­ized area for stu­dents of design, who must sure­ly know the name Mas­si­mo Vignel­li, the mod­ernist design­er who named the DC Metro and cre­at­ed the noto­ri­ous 1972 NYC Tran­sit map that, writes the MTA (Metro Tran­sit Author­i­ty), “reimag­ined the MTA New York City Tran­sit sub­way sys­tem as a neat grid of col­ored lines sur­round­ed by a beige ocean.” The map will be famil­iar, and per­haps even a token of nos­tal­gia, to New York­ers from the era, who may also recall the com­plaints the MTA received for the map’s “geo­graph­ic inac­cu­ra­cies” and “aes­thet­ic con­fu­sion.” Nonethe­less, “design fans […] cel­e­brat­ed the map and made it a cov­et­ed sou­venir of trips to New York. It lat­er became part of the post­war design col­lec­tion at the Muse­um of Mod­ern Art.” In the video above, excerpt­ed from the 2007 design doc­u­men­tary Hel­veti­ca, Vignel­li revis­its his tran­sit map design (below), which he adopt­ed from the Lon­don Under­ground map.

vignelli-subway-map-1972

Click here to view in a larg­er for­mat.

Vignel­li, who passed away Tues­day at the age of 83, worked close­ly with his wife Leila on a wide range of design projects—his mot­to, “if you can design one thing, you can design every­thing.” A great many of those sub­way rid­ers in 1972 may have dis­agreed. While pre­vi­ous and sub­se­quent maps, includ­ing the cur­rent design, pro­vide a geo­graph­i­cal­ly pre­cise ren­der­ing of the five bor­oughs, with details of major avenues and parks and water­ways in sim­ple greens and blues, Vignelli’s map is for­mal and abstract, more art object than guide­post. As a new­com­er to the city, I used my pock­et-sized MTA map to guide me around on foot as well as by train (this was before smart­phones, mind you), but this would be quite dif­fi­cult if not impos­si­ble with the ’72 ver­sion. Yet in his reassess­ment of the design, Vignel­li says that he should have stripped away even the few geo­graph­i­cal ref­er­ences he did include because “the peo­ple couldn’t relate the geog­ra­phy with the sta­tions.” For Vignel­li, “there is no rea­son why this geog­ra­phy has to be lit­er­al, it could be com­plete­ly abstract.” How this would bet­ter help rid­ers nav­i­gate the huge­ly exten­sive sys­tem isn’t at all clear, but what is appar­ent is Vignelli’s com­mit­ment to form over util­i­tar­i­an func­tion. It’s a com­mit­ment that served him very well as a design­er, though not, it seems, as a car­tog­ra­ph­er. For more on Vignelli’s design phi­los­o­phy, see his 2012 inter­view with Big Think.

Relat­ed Con­tent:

Under­ci­ty: Explor­ing the Under­bel­ly of New York City

Vin­tage Video: A New York City Sub­way Train Trav­els From 14th St. to 42nd Street (1905)

Bauhaus, Mod­ernism & Oth­er Design Move­ments Explained by New Ani­mat­ed Video Series

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness.


by | Permalink | Comments (3) |

Sup­port Open Cul­ture

We’re hop­ing to rely on our loy­al read­ers rather than errat­ic ads. To sup­port Open Cul­ture’s edu­ca­tion­al mis­sion, please con­sid­er mak­ing a dona­tion. We accept Pay­Pal, Ven­mo (@openculture), Patre­on and Cryp­to! Please find all options here. We thank you!


Comments (3)
You can skip to the end and leave a response. Pinging is currently not allowed.
  • Pog says:

    Mel­bourne’s cur­rent train map was def­i­nite­ly inspired by Vignel­li.

  • Marc says:

    He isn’t wrong in that the Lon­don Under­ground maps, huge­ly suc­cess­ful, only con­tain one abstract piece of geog­ra­phy (the riv­er) which is inac­cu­rate at key loca­tions (eg Hous­es of Par­lia­ment).
    There are prob­lems with this abstrac­tion and defor­ma­tion (eg the num­ber of peo­ple who get the Tube from Covent Gar­den to Leices­ter Square rather than walk) but over­all as a net­work map (rather than proxy street map) it is excel­lent.

  • W.B. says:

    It looks like some of the Pan­tone col­ors for the sub­way lines were toyed with for that edi­tion (which I have). They would appear to be as fol­lows:
    — PMS 109 Yel­low — 6, N (PMS 130, as man­dat­ed in the 1970 Graph­ics Stan­dards Man­u­al, came across as more orangeish when print­ed on uncoat­ed paper stock, uncoat­ed 109 looked more like coat­ed 116)
    — PMS 165 Orange — 1, 7, D, EE
    — PMS 185 Red — 2, QB
    — PMS 239 Magen­ta — 4, AA, F
    — PMS 300 Blue — A, K
    — PMS 306 Turquoise — 3, 8, E, M (those lines appeared lighter than the 1970 Graph­ics Stan­dards Man­u­al’s man­date of PMS 312 — which in any case would lat­er be used on the JFK Express; also, this with PMS 300 con­trast­ed bet­ter in terms of the MTA’s two-tone blue ‘M’ logo as print­ed on these maps)
    — PMS 355 Green — CC, GG, RR, SS (seems like it was more 355 than 354 used for this set, giv­en that 355 would lat­er be applied after 1979 to the IRT Lex­ing­ton Avenue routes)
    — PMS Black / PMS 401 — 5, B, J, LL (the lighter col­or was for appli­ca­tion with a black back­ground)

Leave a Reply

Quantcast
Open Culture was founded by Dan Colman.