Meet the Forgotten Female Artist Behind the World’s Most Popular Tarot Deck (1909)




As an exercise draw a composition of fear or sadness, or great sorrow, quite simply, do not bother about details now, but in a few lines tell your story. Then show it to any one of your friends, or family, or fellow students, and ask them if they can tell you what it is you meant to portray. You will soon get to know how to make it tell its tale.

– Pamela Colman-Smith, “Should the Art Student Think?” July, 1908

A year after Arts and Crafts movement magazine The Craftsman published illustrator Pamela Colman-Smith’s essay excerpted above, she spent six months creating what would become the world’s most popular tarot deck. Her graphic interpretations of such cards as The MagicianThe Tower, and The Hanged Man helped readers to get a handle on the story of every newly dealt spread.

Colman-Smith—known to friends as “Pixie”—was commissioned by occult scholar and author Arthur E. Waite, a fellow member of the British occult society the Hermetic Order of the Golden Dawn, to illustrate a pack of tarot cards.




In a humorous letter to her eventual champion, photographer Alfred Stieglitz, Colman-Smith (1878 – 1951) described her 80 tarot paintings as “a big job for very little cash,” though she betrayed a touch of genuine excitement that they would be “printed in color by lithography… probably very badly.”

Although Waite had some specific visual ideas with regard to the “astrological significance” of various cards, Colman-Smith enjoyed a lot of creative leeway, particularly when it came to the Minor Arcana or pip cards.

These 56 numbered cards are divided into suits—wands, cups, swords and pentacles. Prior to Colman-Smith’s contribution, the only example of a fully illustrated Minor Arcana was to be found in the earliest surviving deck, the Sola Busca which dates to the early 1490s. A few of her Minor Arcana cards, notably 3 of Swords and 10 of Wands, make overt reference to that deck, which she likely encountered on a research expedition to the British Museum.

Mostly the images were of Colman-Smith’s own invention, informed by her sound-color synesthesia and the classical music she listened to while working. Her early experience in a touring theater company helped her to convey meaning through costume and physical attitude.

Here are Pacific Northwest witch and tarot practitioner Moe Bowstern‘s thoughts on Smith’s Three of Pentacles:

Pentacles are the suit of Earth, representative of structure and foundation. Colman-Smith’s theater-influenced designs here identify the occupations of three figures standing in an apse of what appears to be a cathedral: a carpenter with tools in hand; an architect showing plans to the group; a tonsured monk, clearly the steward of the building project. 

The overall impression is one of building something together that is much bigger than any individual and which may outlast any individual life. The collaboration is rooted in the hands-on material work of foundation building, requiring many viewpoints.

A special Pixie Smith touch is the physical elevation of the carpenter, who would have been placed on the lowest rung of medieval society hierarchies. Smith has him on a bench, showing the importance of getting hands on with the project. 

For years, Colman-Smith’s cards were referred to as the Rider-Waite Tarot Deck. This gave a nod to publisher William Rider & Son, while neglecting to credit the artist responsible for the distinctive gouache illustrations. It continues to be sold under that banner, but lately, tarot enthusiasts have taken to personally amending the name to the Rider Waite Smith (RWS) or Waite Smith (WS) deck out of respect for its previously unheralded co-creator.

While Colman-Smith is best remembered for her tarot imagery, she was also a celebrated storyteller, illustrator of children’s books and a collection of Jamaican folk tales, creator of elaborate toy theater pieces, and maker of images on behalf of women’s suffrage and the war effort during WWII.

Outside of some early adventures in a traveling theater, and friendships with Stieglitz, author Bram Stoker, actress Ellen Terry, and poet William Butler Yeats, certain details of her personal life—namely her race and sexual orientation—are difficult to divine. It’s not for lack of interest. She is the focus of several biographies and an increasing number of blog posts.

It’s sad, but not a total shocker, to learn that this interesting, multi-talented woman died in poverty in 1951. Her paintings and drawings were auctioned off, with the proceeds going toward her debts. Her death certificate listed her occupation not as artist but as “Spinster of Independent Means.” Lacking funds for a headstone, she was buried in an unmarked grave.

Explore more of Pamela “Pixie” Colman-Smith’s illustrations and read some of her letters to Alfred Stieglitz at Yale University’s Beinecke Rare Book and Manuscript Library’s collection.

via MessyNessy/Hyperallergic

Related Content:

Divine Decks: A Visual History of Tarot: The First Comprehensive Survey of Tarot Gets Published by Taschen

Salvador Dalí’s Tarot Cards Get Re-Issued: The Occult Meets Surrealism in a Classic Tarot Card Deck

Carl Jung: Tarot Cards Provide Doorways to the Unconscious, and Maybe a Way to Predict the Future

Ayun Halliday is an author, illustrator, theater maker and Chief Primatologist of the East Village Inky zine. Follow her @AyunHalliday.


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  • Sam Awry says:

    3 of Pentacles – Carpenters build with wood ,cathedrals are built of stone . That is a mason , one who builds with stone .

  • Aquarius says:

    She isn’t forgotten and never will be. Not sure why you thought that was the case? She’s the S in RWS.

  • PrinceofSneks says:

    Because it’s pretty much universally known as the Rider-Waite Tarot. This is obvious, Aquarian.

  • Robert Alberti says:

    My daughter’s tarot video, with music by our friend Ellis Delaney
    https://www.youtube.com/watch?v=dxZhNTBrr3w

  • Luna says:

    I get where Aquarian is coming from. Myself and every tarot reader I know from 25 years ago has always called the deck the ‘RWS’…. so I don’t find the statement (to be accurate) saying that it is a recent thing among tarot enthusiasts to call it RWS when it’s been happening for decades.

  • Nah says:

    Her race is only difficult to divine because for some reason (maybe to erase her family’s role in colonialism?) some people insist her mother was Jamaican. Her mother was Corinne Colman, born in Boston and descended from Puritan settlers in New England, including Plymouth Colony. Her ancestor Thomas Coleman was a Nantucket founder. You can view her tree on Wikitree fairly easily, and there are no ties to Jamaica.

    Pixie’s family moved to Jamaica when Pixie was a child so her father could work for the West India Improvement Company. Pixie was obviously enthralled with and appreciative of Jamaican culture and stories, but her ancestry appears to have been almost entirely American-of-British Isles-descent. Likely entirely, but her entire tree has not been traced back to the UK yet due to either lack of records of lack of interest from genealogists in those particular branches.

    I’m really not sure how the myth that her mother was Jamaican came about. It would be a great story, if true, but it is not.

  • James D. Rogers says:

    Why not just ‘artist’ instead of ‘female artist’?

  • Jean says:

    Because … click bait.

  • Nah says:

    Because, especially given the time period, her gender probably played a huge role in her being erased to begin with, just as Aleister Crowley often gets all the credit for the Thoth Tarot deck and Lady Frieda Harris hasn’t gotten much attention until recently.

    Throughout history women’s work has regularly been erased (or, when their partners in marriage are also their creative partners, credited to their husbands). For women, gender can be relevant in ways it never has been for cis men.

  • Nah says:

    For example: When you search for “Thoth Tarot” on Amazon, Harris doesn’t get credit until the 12th result. 10 of the 11 results before that credit Aleister Crowley. Crowley wrote the meanings/interpretations, but Harris painted each and every card.

    Pixie does get credit along with A.E. Waite for the Rider deck (named after the publisher), but for years it was known only as the Rider-Waite deck and only in the past couple of decades has become widely known as the Rider-Waite-Smith deck. A big part of that might be because US Games Systems, which holds the U.S. copyright to the deck, has done a lot of work in recent years to share Smith’s biography. When you scroll down, you can still find occasional books and deck variants that leave Smith’s name off.

  • Avril Brown says:

    Doorways & Doors, Window Frames & Post are Built from Wood.
    There is definitely Timber used in Buildings, including Cathedrals.

  • Avril Brown says:

    It’s actually Known as ‘The Rider Waite Smith’ deck, Prince of

  • Jennifer says:

    I have not been a tarot enthusiast for many years. When I was (yes, probably 25 years ago), this deck was known exclusively as Rider-Waite. I had not heard of Pixie Smith until I read this piece. Thank you for sharing her story, Ayun!

  • Paulette says:

    Beautiful story and very interesting commentaries, thank you.

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