During the pandemic, Google launched a series of Career Certificates that will “prepare learners for an entry-level role in under six months.” Their first certificates focused on Project Management, Data Analytics, User Experience (UX) Design, IT Support and IT Automation. Now comes their latest–a certificate dedicated to Digital Marketing & E‑commerce.
Offered on the Coursera platform, the Digital Marketing & E‑commerce Professional Certificate consists of seven courses, all collectively designed to help students “develop digital marketing and e‑commerce strategies; attract and engage customers through digital marketing channels like search and email; measure marketing analytics and share insights; build e‑commerce stores, analyze e‑commerce performance, and build customer loyalty.” The courses include:
- Foundations of Digital Marketing and E‑commerce
- Attract and Engage Customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch, and Manage E‑commerce Stores
- Satisfaction Guaranteed: Develop Customer Loyalty Online
In total, this program “includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e‑commerce scenarios that are critical for success in the workplace.” Along the way, students will learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You can start a 7‑day free trial and explore the courses. If you continue beyond that, Google/Coursera will charge $39 USD per month. That translates to about $235 after 6 months.
If you don’t want to pay, you can audit each course for free, without ultimately receiving the certificate.
Note: Open Culture has a partnership with Coursera. If readers enroll in certain Coursera courses and programs, it helps support Open Culture.