Photo by Rose Lincoln, via Wikimedia Commons
What is good writing? The question requires context. Each type of writing has its norms. Some guidelines apply across disciplines—consult your Strunk and White or any of the hundreds of handbooks recommending strong verbs and minimal use of passive voice. Still, you wouldn’t necessarily put the question to an experimental poet if your concern is informative writing (though maybe you should). Maybe better to ask a scholar who writes clear prose.
Harvard Professor of Psychology Steven Pinker could serve as such a guide, given the popularity of his books with the reading public (their debatable merits for certain critics aside). Luckily for his readers—and those generally seeking to better their writing—Pinker has offered his services free on Twitter with a 13-point list of rules. Unlikely to cause controversy among English teachers, Pinker’s guidelines enact the succinctness they recommend.
Rants about the unintelligibility of academic writing have become genre all their own, but jargon and specialized terminology have their place in certain niches, and there’s nothing inherently wrong with difficulty. Readers can argue amongst themselves about whether some kinds of writing are needlessly overcomplicated. (Fairly or not, poststructuralist French philosophers take a beating on this score, but spend some time with Kant or Hegel and see how easily you breeze through.)
Yet most of us are not professional philosophers, scientists, or theorists writing only for colleagues or coteries. When we write, we want to communicate clearly: to inform, persuade, and even entertain a general readership. In order to do that, we need to minimize abstractions, appeal to the senses, clear away clutter and make connections for our readers. Revision is key. Reading aloud gives the ear a chance to weed out clumsiness the eye can miss. All of these trusted strategies appear in Pinker’s list.
One point Pinker adds to the usual prescriptions has a suitably psychological bent, and an oddly Biblical-sounding name: the “Curse of Knowledge.” Knowing too much about a subject can make it “hard to imagine what it’s like not to know it.” For those who want to know more about clear, concise writing, or who need the inevitable refresher from which even the knowledgeable benefit, see Pinker’s 13 rules below or on Twitter.
- Reverse-engineer what you read. If it feels like good writing, what makes it good? If it’s awful, why?
- Prose is a window onto the world. Let your readers see what you are seeing by using visual, concrete language.
- Don’t go meta. Minimize concepts about concepts, like “approach, assumption, concept, condition, context, framework, issue, level, model, perspective, process, range, role, strategy, tendency,” and “variable.”
- Let verbs be verbs. “Appear,” not “make an appearance.”
- Beware of the Curse of Knowledge: when you know something, it’s hard to imagine what it’s like not to know it. Minimize acronyms & technical terms. Use “for example” liberally. Show a draft around, & prepare to learn that what’s obvious to you may not be obvious to anyone else.
- Omit needless words (Will Strunk was right about this).
- Avoid clichés like the plague (thanks, William Safire).
- Old information at the beginning of the sentence, new information at the end.
- Save the heaviest for last: a complex phrase should go at the end of the sentence.
- Prose must cohere: readers must know how each sentence is related to the preceding one. If it’s not obvious, use “that is, for example, in general, on the other hand, nevertheless, as a result, because, nonetheless,” or “despite.”
- Revise several times with the single goal of improving the prose.
- Read it aloud.
- Find the best word, which is not always the fanciest word. Consult a dictionary with usage notes, and a thesaurus.
via Big Think