When Steve Jobs became the majorÂiÂty investor in Pixar in JanÂuÂary 1986, the comÂpaÂny looked nothÂing like it does today. Back then, Pixar was mainÂly a techÂnolÂoÂgy play. It sold expenÂsive Image ComÂputÂers to govÂernÂment agenÂcies and medÂical instiÂtuÂtions along with renÂderÂing softÂware. That stratÂeÂgy didÂn’t pay off parÂticÂuÂlarÂly well. The comÂpaÂny hemÂorÂrhaged cash; layÂoffs ensued; and things were genÂerÂalÂly lookÂing bleak for the young comÂpaÂny.
Pixar’s forÂtunes changed, howÂevÂer, when it tapped into the talÂents of a young aniÂmaÂtor named John LasÂseter. DurÂing Pixar’s earÂly days, Steve Jobs and co-founder Ed CatÂmull asked LasÂseter to develÂop a short aniÂmatÂed film to help show off the capaÂbilÂiÂties of Pixar’s hardÂware and softÂware. He came up with Luxo Jr. (above), which turned two lovÂable lamps into movie stars. The short film won first prize at SIGGRAPH, the annuÂal comÂputÂer graphÂics conÂferÂence held in 1986. LatÂer Luxo Jr. was nomÂiÂnatÂed for an AcadÂeÂmy Award.
In 1988, Pixar was still hangÂing on by a thread. But Jobs conÂtinÂued to nurÂture LasÂseter’s work and directÂed preÂcious resources towards anothÂer short film. When givÂing LasÂseter funds ($300,000), Jobs said to the aniÂmaÂtor, “All I ask of you, John, is to make it great.” And that he did. The result, Tin Toy (above), won the ’88 AcadÂeÂmy Award for aniÂmatÂed short film, the first comÂputÂer-genÂerÂatÂed film to win the award.
Tin Toy caught DisÂney’s attenÂtion, and they began to purÂsue LasÂseter. But LasÂseter stayed loyÂal to Pixar, and before too long, Pixar and DisÂney decidÂed to partÂner on the proÂducÂtion of Toy StoÂry, which netÂted a profÂit of $330 milÂlion. Pixar dumped its hardware/software busiÂness and focused on makÂing aniÂmatÂed films from then on, before DisÂney evenÂtuÂalÂly purÂchased Pixar for $7.4 bilÂlion in 2006.
If you’re lookÂing for a litÂtle more aniÂmaÂtion, don’t miss The AdvenÂtures of AndrĂ© and WalÂly B., the 1984 short film made by LasÂseter at the GraphÂics Group, the unit withÂin LucasÂFilm that was evenÂtuÂalÂly spun into Pixar. Also here we have the First 3D DigÂiÂtal Film, which hapÂpened to be creÂatÂed by Ed CatÂmull (1970). He co-foundÂed Pixar and is now presÂiÂdent of Walt DisÂney AniÂmaÂtion StuÂdios and Pixar AniÂmaÂtion StuÂdios.
More RelatÂed Pixar ConÂtent:
A Rare Look Inside Pixar StuÂdios
The BeauÂty of Pixar: 500 Scenes from 17 Films