Tilda Swinton Recites Poem by Rumi While Reeking of Vetiver, Heliotrope & Musk

If any­one should ask you how to pro­mote a celebri­ty fra­grance with­out los­ing face, click play and whis­per, “Like This.”

It helps if the celeb in ques­tion is gen­er­al­ly acknowl­edged to be a class act. Imag­ine a drunk­en star­let emerg­ing from her limo sans-draw­ers to stum­ble through her favorite poem by a 13th cen­tu­ry Sufi mys­tic. Which would you rather smell like?

(Per­son­al­ly, I’d go with Team Swin­ton! )

Some schol­ars quib­ble with the accu­ra­cy of this Til­da Swin­ton-approved trans­la­tion, but there’s no deny­ing that Cole­man Barks’ “per­fect sat­is­fac­tion of all our sex­u­al want­i­ng” stands to move a lot more scent than A.J. Arber­ry’s terse ref­er­ence to Houris, virig­i­nal and numer­ous though they may  be.

Speak­ing of com­par­isons, take a peek at how anoth­er celebri­ty pro­motes her fra­grance in a video of sim­i­lar length.

Team Swin­ton for the win. Def­i­nite­ly.

Relat­ed Con­tent:

The Moby Dick Big Read: Celebri­ties and Every­day Folk Read a Chap­ter a Day from the Great Amer­i­can Nov­el

Til­da Swin­ton and Bar­ry White Lead 1500 Peo­ple in Dance-Along to Hon­or Roger Ebert

Hear Sylvia Plath Read Fif­teen Poems From Her Final Col­lec­tion, Ariel, in 1962 Record­ing

Ayun Hal­l­i­day marks her ter­ri­to­ry @AyunHalliday

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Open Culture was founded by Dan Colman.