You liked our Facebook page. Now you’re expecting to see our material in your Facebook news feed. It’s not an unreasonable expectation. But it’s also very unlikely to happen. As Derek Muller, the curator of science video blog Veritasium, explains very articulately in the video above, “The problem with Facebook is that it’s keeping things from you. You don’t see most of what’s posted by your friends or the pages you follow.” And that’s partly because, Muller goes on to explain, Facebook is overwhelmed by content, and busy trying to find ways to monetize its newsfeed. Following a change to an algorithm in December, the problem has only gotten worse. (We have 245,000 followers, and maybe 7,000 — or 2% — see a post on average in January, as compared to 30,000 in November.) If you care about how you use Facebook — either to connect with friends, or gather information — the video is well worth watching. It clearly lets you know that Facebook is controlling your social media experience, when it should be you.
You can read more about this issue at Slate.