Will Amazon (or Apple) Cut Publishers Out of the Loop?

If you’re won­der­ing where the book/publishing mar­ket is head­ing, then you’ll want to give this insight­ful arti­cle a read.  Fast for­ward five years, here’s what you’ll like­ly find: Ama­zon, using the Kin­dle and on-demand pub­lish­ing, starts work­ing direct­ly with authors and cut­ting tra­di­tion­al pub­lish­ers out of the loop. It will dom­i­nate the book/e‑book mar­ket, much as Apple does the music mar­ket. The only thing stand­ing in Jeff Bezos’ way? Steve Jobs. Why? Because Apple can pro­duce an e‑book read­er that actu­al­ly appeals to a mass mar­ket, and Ama­zon can’t. And guess what? Apple is rumored to have a new device com­ing out this year. More on that here. Thanks to Seth Har­wood for send­ing this along.

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