The Rolling Stones Sing Jingle for Rice Krispies Commercial (1964)

Kel­log­g’s first start­ed mar­ket­ing Rice Krispies way back in 1928, and, ever since, we’ve grown accus­tomed to whole­some adver­tis­ing cam­paigns that fea­ture the car­toon mas­cots Snap, Crack­le and Pop. (See ad from 1939.) For a brief moment in 1964, all of this whole­some­ness was put aside when the J. Wal­ter Thomp­son ad agency worked with the Rolling Stones to cre­ate a hip­per, more inspired jin­gle. The result­ing com­mer­cial aired briefly only in the UK…

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Open Culture was founded by Dan Colman.