David Bowie Appears in the “Director’s Cut” of a New Louis Vuitton Ad, Nods to Labyrinth

Looking like a haute couture treatment of “As the World Falls Down” from Labyrinth, by way of Peter Jackson’s Beautiful Creatures, the “Director’s Cut” of this Louis Vuitton ad above, titled “L’Invitation au Voyage,” is pretty stunning. Bowie lip syncs “I’d Rather be High,” a stand out from his latest, The Next Day, and looks nearly as magnetic as his Goblin King did almost thirty years ago. He’s definitely still got it on screen, making me pine for another Bowie-led feature-length fantasy (but not a Labyrinth remake).

The making-of reel above might also be of interest, although at under two minutes, the techno montage doesn’t offer much insight into the elaborate design of the short. Of more interest for fans of fashion, design, and film may be this blog post (in Chinese), which features some gorgeous production stills and storyboards, like the one below. The short’s director, Romain Gavras, previously made the video for Kanye West and Jay Z’s “No Church in the Wild,” so he’s definitely got an eye for spectacle.


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Josh Jones is a writer and musician based in Durham, NC. Follow him at @jdmagness

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