Coffee Entrepreneur Renato Bialetti Gets Buried in the Espresso Maker He Made Famous

At OC HQ you will find two Bialetti espresso makers on the stove–one small, the other large–and together they power us through the day. Invented by Alfonso Bialetti in 1933, the octagonal, Art Deco-designed coffee maker eventually became a staple in Italian homes (90% of them), thanks to his son Renato, who died last week at the age of 93. A savvy marketer to the end, Bialetti went to the grave with his product, buried, as he was, in an espresso maker that doubled as an urn. All in all, I can’t think of much better ways to spend eternity.

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Open Culture was founded by Dan Colman.