Seth Godin’s Startup School: A Free Mini-Course for New Entrepreneurs

Image by Joi Ito, via Wiki­me­dia Com­mons

Briefly not­ed: If you’re inter­est­ed in entre­pre­neur­ship and mar­ket­ing, you’ve like­ly encoun­tered Seth Godin and his ever pop­u­lar blog. Or per­haps you’ve read some of his best­selling books? But maybe you’ve nev­er come across this: the “Start­up School” where Godin guides 30 entre­pre­neurs through “how to build and run their dream busi­ness.” On his blog, Godin wrote back in 2012:

I love star­tups. Not only do they bring the promise of rapid growth and real change, but every­thing is up for grabs. Orga­ni­za­tions that start with a clean sheet of paper have the dif­fi­cult task of pay­ing the bills, but they also have the lux­u­ry of ignor­ing yes­ter­day in order to focus exclu­sive­ly on tomor­row.

Through the years, I’ve start­ed a bunch of com­pa­nies and enjoyed brain­storm­ing with the peo­ple who have launched com­pa­nies big and small, from AOL when they only had a dozen employ­ees to some of the very cool orga­ni­za­tions that come through the doors of NY Tech­stars.

Next month, I’m going to be run­ning a small school–a few days for a few dozen start­up founders… For those that won’t be able to make it, I’ll be record­ing the ses­sion and edit­ing it down into some­thing I can share here on the blog for free a few months lat­er.

Below, you can stream those 15 free record­ings, each of which runs 18–25 min­utes. We’ve embed­ded the first seg­ment, “Free­lancer or Entre­pre­neur?.” Fur­ther down you’ll find links to the remain­ing ones, or you can get them on Sound­Cloud and iTunes. God­in’s “Start­up School” will be added to our col­lec­tion of Free Online Busi­ness Cours­es, where you’ll also find the use­ful YCombi­na­tor course, How to Start a Start­up.

1) Free­lancer or Entre­pre­neur?

2) Adjust­ing the Course

3) Cre­at­ing Scarci­ty

4) Appeal­ing to Con­sumers

5) Per­mis­sion and Trust

6) Rais­ing Mon­ey

7) Adver­tis­ing and Com­peti­tors

8) Mak­ing Ideas Trav­el

9) Com­pro­mis­ing

10) Tac­tics

11) Cash Flow

12) The Dip 

13) Build­ing The Truth

14) The Ship­It Jour­nal

15) Dis­tinct and Direct

h/t Eli

Relat­ed Con­tent:

Seth Godin: The Wealth of Free (Semi-Ani­mat­ed)

Free Online Busi­ness Cours­es

Start Your Start­up with Free Stan­ford Cours­es and Lec­tures