Every idea has to begin somewhere. And, back in 2000, Seth Godin started experimenting with a fairly radical publishing model. Inspired by Malcolm Gladwell, Godin wrote Unleashing the Ideavirus, which essentially argued that free ideas spread quicker than ideas that cost money. And it's the ideas that spread the quickest that win. So what was the logical next step? Making the book available for free (get the ebook here) and seeing what happened.
The video above tells you the rest of the story. What it doesn't tell you is that Godin has since written a steady stream of bestsellers (find free ecopies here), while authoring the most widely-read marketing blog and founding Squidoo. The artwork accompanying Godin's talk was created by Stuart Langfield.
If you'd like to support Open Culture and our mission, please consider making a donation to our site. It's hard to rely 100% on ads, and your contributions will help us provide the best free cultural and educational materials.