Mr. Watson, come here! I want you to tell me why I keep showing up in television commercials. Is it because they think I invented the television?
– The ghost of Alexander Graham Bell
Not at all, my dear Mr. Bell. A second’s worth of research reveals that a 21-year-old upstart named Philo Taylor Farnsworth invented television. By 1927, when he unveiled it to the public, you’d already been dead for five years.
You invented the telephone, a fact of which we’re all very aware.
Though you might want to look into intellectual property law…. Historic figures make popular pitchmen, especially if – like Lincoln, Copernicus, and a red hot Alexander Hamilton, they’ve been in the grave for over 100 years. (Hint – you’ve got five years to go.)
Or you could take it as a compliment! You’ve made an impression so lasting, the briefest of establishing shots is all we television audiences need to understand the advertiser’s premise.
Thusly can you be co-opted into selling the American public on the apparently revolutionary concept of chicken for breakfast, above.
And that’s just the tip of the iceberg!
Mr. Watson gets a cameo in your 1975 ad for Carefree Gum. You definitely come off the better of the two.
You’re an obvious choice for a recent AT&T spot tracing a line from your revelatory moment to 20-something hipsters wielding smartphones and sparklers on a Brooklyn rooftop. Their devices aren’t the only thing connecting you. It’s also the beards…
Apologies for the beardlessness of this 10 year old, low-budget spot for Able Computing in Papua New Guinea. Possibly the costumer thought Einstein invented the phone? Or maybe the creative director was counting on the local viewing audience not to sweat the small stuff. Your invention matters more than your facial hair.
Lego took a cue from the 80s Muppet Babies craze by sending you back to childhood. They also saddled you and your mom with American accents, a regrettably common practice. I bet you would’ve liked Legos, though. They’re like blocks.
As for this one, your guess is as good as mine.
Readers, please share your favorite ads featuring historic figures in the comments below.
Hear the Voice of Alexander Graham Bell for the First Time in a Century
Hear Kurt Vonnegut Visit the Afterlife & Interview Dead Historical Figures: Isaac Newton, Adolf Hitler, Eugene Debs & More (Audio, 1998)
Thomas Edison’s Silent Film of the “Fartiste” Who Delighted Crowds at Le Moulin Rouge (1900)
Ayun Halliday is an author, illustrator, theater maker and Chief Primatologist of the East Village Inky zine. See her onstage in New York City in Paul David Young’s Faust 3, an indictment of the Trump administration that adapts and mangles Goethe’s Faust (Parts 1 and 2) and the Gospels in the King James translation, as well as bits of Yeats, Shakespeare, Christmas carols, Stephen Foster, John Donne, Heiner Müller, Julia Ward Howe, and Abel Meeropol. Follow her @AyunHalliday.
Leave a Reply