French Bookstore Blends Real People’s Faces with Book Cover Art

You can lead the I‑generation to a book­store, but can you make them read?

Per­haps, espe­cial­ly if the vol­ume has an eye-catch­ing cov­er image that bleeds off the edge.

If noth­ing else, they can be enlist­ed to pro­vide some stun­ning free pub­lic­i­ty for the titles that appeal to their high­ly visu­al sense of cre­ative play. (An author’s dream!)

France’s first indie book­store, Bordeaux’s Librairie Mol­lat, is reel­ing ‘em in with Book Face, an irre­sistible self­ie chal­lenge that harkens back to DJ Carl Mor­risSleeve­face project, in which one or more peo­ple are pho­tographed “obscur­ing or aug­ment­ing any part of their body or bod­ies with record sleeve(s), caus­ing an illu­sion.”

The results are pro­lif­er­at­ing on the store’s Insta­gram, as fetch­ing young things (and oth­ers) apply them­selves to find­ing the best angles and cos­tumes for their lit-based Trompe‑l’œil mas­ter­strokes.

…even the ones that don’t quite pass the forced per­spec­tive test have the capac­i­ty to charm.

…and not every shot requires intense pre-pro­duc­tion and pre­ci­sion place­ment.

Hope­ful­ly, we’ll see more kids get­ting into the act soon. In fact, if some young­sters of your acquain­tance are express­ing a bit of bore­dom with their vacances d’été, try turn­ing them loose in your local book­store to iden­ti­fy a like­ly can­di­date for a Book Face of their own.

(Remem­ber to sup­port the book­seller with a pur­chase!)

Back state­side, some librar­i­ans shared their pro tips for achiev­ing Book Face suc­cess in this 2015 New York Times arti­cle. The New York Pub­lic Library’s Mor­gan Holz­er also cites Sleeve­face as the inspi­ra­tion behind #Book­face­Fri­day, the hash­tag she coined in hopes that oth­er libraries would fol­low suit.

With over 50,000 tagged posts on Insta­gram, looks like it’s caught on!

See Librairie Mol­lats patrons’ gallery of Book Faces here.

Read­ers, if you’ve Book Faced any­where in the world, please share the link to your efforts in the com­ments sec­tion.

via This is Colos­sal/Hyper­al­ler­gic

Relat­ed Con­tent:

36 Abstract Cov­ers of Vin­tage Psy­chol­o­gy, Phi­los­o­phy & Sci­ence Books Come to Life in a Mes­mer­iz­ing Ani­ma­tion

The Art of Sci-Fi Book Cov­ers: From the Fan­tas­ti­cal 1920s to the Psy­che­del­ic 1960s & Beyond

Enter the Cov­er Art Archive: A Mas­sive Col­lec­tion of 800,000 Album Cov­ers from the 1950s through 2018

Ayun Hal­l­i­day is an author, illus­tra­tor, the­ater mak­er and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine. In hon­or of her son’s 18th birth­day, she invites you to Book Face your baby using The Big Rum­pus, her first book, for which he served as cov­er mod­el. Fol­low her @AyunHalliday.

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