Daniel GoleÂman has folÂlowed up his preÂviÂous bestÂsellers, EmoÂtionÂal IntelÂliÂgence and Social IntelÂliÂgence, with a new one — EcoÂlogÂiÂcal IntelÂliÂgence: How KnowÂing the HidÂden Impacts of What We Buy Can Change EveryÂthing. EcoÂlogÂiÂcal intelÂliÂgence is a way for us to avert enviÂronÂmenÂtal catÂaÂstroÂphe, and it depends on our knowÂing whether prodÂucts are truÂly enviÂronÂmenÂtalÂly friendÂly or not. These days many prodÂucts look “green” — or they’re marÂketÂed that way — but when you scratch the surÂface, you realÂize that these new prodÂucts are often more damÂagÂing than the “non-green” prodÂucts they’re meant to replace. This week, GoleÂman was interÂviewed by Bill MoyÂers. With this 17 minute video, you’ll get a quick introÂducÂtion to what “ecoÂlogÂiÂcal intelÂliÂgence” means, and how you can become a smarter conÂsumer. Along the way, GoleÂman recÂomÂmends two handy web sites that will let you assess the enviÂronÂmenÂtal friendÂliÂness of prodÂucts. One is called GoodGuide (which is also availÂable as a free iPhone app). The othÂer is SkinDeep.
RelatÂed Video:
The StoÂry of Stuff in 20 AniÂmatÂed MinÂutes
