It’s been said that the UnitÂed States won the Cold War withÂout firÂing a shot — a stateÂment, as P. J. O’Rourke once wrote, that doubtÂless surÂprised vetÂerÂans of Korea and VietÂnam. But it wouldÂn’t be entireÂly incorÂrect to call the long stare-down between the U.S. and the SoviÂet Union a batÂtle of ideas. Dwight EisenÂhowÂer cerÂtainÂly saw it that way, a worldÂview that inspired the 1956 creÂation of the PresÂiÂdenÂt’s SpeÂcial InterÂnaÂtionÂal ProÂgram for ParÂticÂiÂpaÂtion in InterÂnaÂtionÂal Affairs, which aimed to use AmerÂiÂcan culÂture to improve the counÂtry’s image around the world. (That same year, EisenÂhowÂer also signed off on the conÂstrucÂtion of the InterÂstate HighÂway SysÂtem, such was the counÂtry’s ambiÂtion at the time.)
For an unamÂbiguÂousÂly AmerÂiÂcan art form, one could hardÂly do betÂter than jazz, which also had the advanÂtage of counÂterÂbalÂancÂing U.S.S.R. proÂpaÂganÂda focusÂing on the U.S.’ trouÂbled race relaÂtions. And so the State DepartÂment picked a series of “jazz ambasÂsadors” to send on careÂfulÂly planned world tours, beginÂning with Dizzy GilleÂspie and his eighÂteen-piece interÂraÂcial band (with the late QuinÂcy Jones in the role of music direcÂtor).
StartÂing in March of 1956, GilleÂspie’s ten-week tour feaÂtured dates all over Europe, Asia, and South AmerÂiÂca. These wouldÂn’t be his last State DepartÂment-sponÂsored tours abroad: in the videos above, you can see a clip from his perÂforÂmance in GerÂmany in 1960. This tourÂing even resultÂed in live albums like Dizzy in Greece and World StatesÂman.
OthÂer jazz ambasÂsadors would folÂlow: Louis ArmÂstrong (who quit over the high-school inteÂgraÂtion criÂsis in LitÂtle Rock), Duke EllingÂton, BenÂny GoodÂman, and Dave Brubeck (whose dim view of the proÂgram inspired the musiÂcal The Real AmbasÂsadors). But none went quite so far in purÂsuÂing their culÂturÂal-politÂiÂcal interÂests as GilleÂspie, who announced himÂself as a write-in canÂdiÂdate in the 1964 U.S. presÂiÂdenÂtial elecÂtion. He promised not only to rename the White House the Blues house, but also to appoint a cabÂiÂnet includÂing Miles Davis as DirecÂtor of the CIA, Charles MinÂgus as SecÂreÂtary of Peace, ArmÂstrong as SecÂreÂtary of AgriÂculÂture, and EllingÂton as SecÂreÂtary of State. This jazzed-up adminÂisÂtraÂtion was, alas, nevÂer to take powÂer, but the music itself has left more of a legaÂcy than any govÂernÂment could. SureÂly the fact that I write these words in a cafĂ© in Korea soundÂtracked entireÂly by jazz speaks for itself.
RelatÂed ConÂtent:
Louis ArmÂstrong Plays HisÂtoric Cold War ConÂcerts in East Berlin & Budapest (1965)
When Louis ArmÂstrong Stopped a CivÂil War in The ConÂgo (1960)
Dizzy GilleÂspie Runs for US PresÂiÂdent, 1964. PromisÂes to Make Miles Davis Head of the CIA
Based in Seoul, ColÂin Marshall writes and broadÂcasts on cities, lanÂguage, and culÂture. His projects include the SubÂstack newsletÂter Books on Cities and the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles. FolÂlow him on the social netÂwork forÂmerÂly known as TwitÂter at @colinmarshall.
