Podcast Tutorial

We talk about podcasts a good deal around here. But given that only 12% of internet users have ever downloaded a podcast, and only 1% does so daily (see this Pew Research Center study), we wanted to provide an overview of podcasts and how to use them. In a few minutes, we want to get you up and running and exploring our rich collections of educational and cultural materials.

What is a podcast?

Here’s the basic answer. Podcasts are essentially radio shows available for download over the Internet, and you can listen to them on your iPod, other portable mp3 players, and computer. Instead of being broadcast over the airwaves and eventually lost, as happens with traditional radio shows, podcasts can be stored and played at the user’s convenience. Think of it as a TIVO in audio.

How do I download and listen to podcasts? The iTunes Way

Given the prevalence of Apple’s iPod/iPhone, discussing the Apple way of downloading podcasts is unavoidable.

To access podcasts through iTunes (download for free here), you have several options:

Option 1:

  • Open iTunes,
  • Click on “iTunes store” on the left side of the screen,
  • Next click on “Podcasts” within the area called “iTunes Store,”
  • Search and find the podcast you want,
  • Then either click “Get Episode” to get an individual podcast that interests you, or click “Subscribe” to automatically receive each new installment within the podcast series.

Option 2:

  • Find a podcast that you’d like to explore. (You may encounter them while surfing the web),
  • Locate the podcast’s rss feed, which sites usually advertise on their homepage, and are often accompanied by this symbol,
  • Click on the “Advanced” drop-down menu along the top of the screen,
  • Next select “Subscribe to podcast,”
  • And then paste the feed link (for example, http://www.abc.net.au/rn/podcast/feeds/mind.xml) into the box and click “Ok.”

NOTE: This option works well when you find a podcast that’s not already listed on iTunes.

Option 3:

  • Sometimes when you’re surfing the web, you’ll find a podcast that you like, and you’ll have the option to subscribe directly to the podcast on iTunes from the web page. (On Open Culture, we give you this option whenever we see a link that says “iTunes.”)
  • Click on the link and it will help you launch iTunes, and from there you’ll be given the option either to subscribe to the ongoing podcast, or to download individual episodes.

Listening to the Podcasts

Finally, when you sync your iPod, your podcasts will be automatically downloaded onto your iPod. And you can listen to them by:

  • Turning on your iPod,
  • Clicking on “Music” at the main menu.
  • Scrolling the wheel down to “Podcasts,”
  • And then selecting the individual podcasts that you want to play.

Are there alternatives to iTunes?

Yes. And you have a couple of options here.

If you own another kind of mp3 player (e.g. ones by Microsoft, SanDisk, or Creative), it will come with software that performs essentially the same functions as iTunes. And you’ll want to follow the same basic directions that we outlined in Step 2 above. That is, find the rss feed (which we always try to provide) and use it to subscribe to the podcast. Then sync and listen.

And then there is an interesting second option: Lifehacker recently recommended a free software called “MyPodder” (download here). It is a cross platform software for downloading podcasts directly to your MP3 player, no matter what kind you have.

Can I Make My Own Podcasts?

Sure, check out our previous feature that directs you to good resources.



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  1. Carol A says . . . | March 18, 2007 / 3:52 pm

    Using podcasts so frequently it came as rather a shock to find I am in a “minority”, in fact, being middle aged and female a rather small minority! But it does seem that many people who have good broadband access at home and at work fail to use the potential of the WWW. I have been educated, amused and amazed by some of the podcasts list on your wonderful site – one of the internet’s best resources.

  2. Sovereign John says . . . | May 17, 2007 / 12:41 pm

    It is amazing how such a great technology such as podcasting is still in its nanseant stage. I’ve got a podcast at Odeo: http://www.odeo.com/channel/276463/view

    I love to listen to podcasts. Standing in line, at the doctors office anywhere there’s a wait. Even driving down the road as I can’t stand the Jack radio format many stations have adopted.

    You can listen to lectures, books, music, and if you hae the player you can even watch videos while waiting anywhere.

    Your articles on podcasting are amazing and I’m glad to have found your informative site. What a treasure.

  3. Learn the Art of Photography: The Nikon Way | Open Culture says . . . | November 10, 2007 / 12:28 pm

    [...] If you’d like to learn about digital photography using podcasts, check out Digital Photography Tips from the Top Floor (iTunes – Feed – Web Site). And, for that matter, if you need to learn how to use a podcast, spend some time with our Podcast Primer here. [...]

  4. Anne Frid de Vries says . . . | December 11, 2007 / 11:11 pm

    Thanks for a great explanation and a rich directory. I am trying to supply some of the need myself. Not by making podcasts, but reviewing them in my blog. Trying to concentrate of the better educational ones…
    http://anneisaman.blogspot.com

  5. ipod learn french says . . . | February 19, 2008 / 12:06 am

    ipod learn french…

    This makes France the only Western European nation (excluding microstates) to have only one officially recognised language. Other massive buildings…

  6. ITS Technology Tips » Blog Archive » Discover Educational Media with Open Culture says . . . | May 29, 2008 / 8:15 am

    [...] Open Culture’s Podcast Primer: http://www.oculture.com/2007/03/podcast_primer.html [...]

  7. Borg’s Blog » Blog Archive » Podcast Primer says . . . | July 15, 2008 / 1:06 pm

    [...] The podcast primer is made available by the folks at Open Culture. Click here to surf to the primer. [...]

  8. links for 2010-08-28 « doug – off the record says . . . | August 28, 2010 / 10:05 pm

    [...] Podcast Tutorial | Open Culture Here’s the basic answer. Podcasts are essentially radio shows available for download over the Internet, and you can listen to them on your iPod, other portable mp3 players, and computer. Instead of being broadcast over the airwaves and eventually lost, as happens with traditional radio shows, podcasts can be stored and played at the user’s convenience. Think of it as a TIVO in audio. (tags: podcast tutorial howto) [...]

  9. Emma Dipietro says . . . | February 11, 2011 / 8:14 am

    I am new to podcasts, myself, and I am enjoying them more and more. I am especially interested in their applications to a museum setting. If anybody else is interested, you should read this article on podcasting in museums. It gave a lot of info on what museums are doing today. Really interesting!

  10. Tonya Putnam says . . . | March 1, 2011 / 1:25 pm

    I love podcasts. I subscribe to four main podcasts and then have a few others that I occasionally listen to. It’s a nice break to have something to listen to outside of regular music (even though some that I do listen to talk about and play music). I like to listen to them with in ear headphones while I’m running. Since it’s getting nice outside, it looks like I will be doing more of it very soon!

    Tonya Putnam

  11. Allan Hunkin says . . . | May 4, 2011 / 6:40 am

    Podcast & Talk Host Mastery is a Resource Guide, Industry Directory and ‘How To’ Handbook focusing on two areas:

    * The skills, knowledge and equipment needed to become a professional podcaster, videocaster, talk show host, webcaster, or teleseminar leader.

    * Assisting these “talk professionals” to develop/expand their knowledge and capabilities in the business aspects of being a host, content producer, and infopreneur.

    Visit http://talkmastery.info 

  12. HiGH GLOBULIN says . . . | February 6, 2012 / 7:26 am

    HiGH GLOBULIN…

    [...]Podcast Tutorial | Open Culture[...]…

  13. Johnna Weinrich says . . . | August 2, 2012 / 8:25 pm

    I believe blogrolls are of support for your viewers in finding added blogs to check out inside the spot you are composing inside

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