When Dulcidio Caldeira of the agency Paranoid BR was commissioned recently to create a one-minute commercial marking MTV Brazil’s 21st birthday, he ended up re-imagining one of animation’s oldest forms: the flip book. The result is a work of inspired silliness, with characters like Gene Simmons, Slash, Ozzy Osbourne—even Ozzy’s bat—appearing on a long line of balloons being popped at a rate of ten per second. Caldeira and collaborators Andre Faria and Guga Ketzer used a laser to line up hundreds of balloons along a 656-foot (200-meter) set of tracks. It took them 24 hours to shoot.
Via: Print Magazine