Pop-Motion Animation: A New Take on the Flip Book

When Dul­cidio Caldeira of the agency Para­noid BR was com­mis­sioned recent­ly to cre­ate a one-minute com­mer­cial mark­ing MTV Brazil’s 21st birth­day, he end­ed up re-imag­in­ing one of animation’s old­est forms: the flip book. The result is a work of inspired silli­ness, with char­ac­ters like Gene Sim­mons, Slash, Ozzy Osbourne—even Ozzy’s bat—appearing on a long line of bal­loons being popped at a rate of ten per sec­ond. Caldeira and col­lab­o­ra­tors Andre Faria and Guga Ket­zer used a laser to line up hun­dreds of bal­loons along a 656-foot (200-meter) set of tracks. It took them 24 hours to shoot.

Via: Print Mag­a­zine