The Best Commercial Ever? James Brown Sells Miso Soup (1992)

Most stars are under­stand­ably choosy about what prod­ucts, if any, they’re will­ing to endorse. Seri­ous artists are mind­ful about their rep­u­ta­tions.

The late great God­fa­ther of Soul James Brown lent his prodi­gious tal­ents to McDon­alds (for a price), but it’s worth not­ing that most of the heavy lift­ing was done by a cast of unknowns play­ing tick­et hold­ers for­ti­fy­ing them­selves before a hot­ly antic­i­pat­ed con­cert. Brown arrives at the end, to bedaz­zle every­one in the restau­rant with his fan­cy foot­work, sequined suit, and sheer prox­im­i­ty.

Clear­ly, the Hard­est Work­ing Man in Show Busi­ness had stan­dards.

(Since his death in 2006, his hits have been used to sell ath­let­ic wear, gin, beer, and pork ten­der­loin, proof that these things are hard­er to con­trol from beyond the grave.)

Japan­ese tele­vi­sion is one are­na where many West­ern celebri­ties are will­ing to relax their usu­al poli­cies. The prospect of an enor­mous pay­check for so lit­tle work is hard to beat, though in the age of Youtube, there’s a far greater like­li­hood that their core fans will see the results.

Youtube was not a con­cern in 1992, when Brown filmed the above 15-sec­ond spot for Nissin Cup Noo­dles. No one can accuse him of phon­ing it in. He dances, lip synchs soup-cen­tric Japan­ese lyrics to the tune of Sex Machine, and even—in a longer ver­sion on a kitchen set—pours boil­ing water into the cup, just like mil­lions of bud­get-con­scious artists and stu­dents the world over.

What he doesn’t do is “bite and smile,” a sta­ple of com­mer­cial act­ing. He rais­es a fork­ful of prod­uct to his mouth with an oblig­ing grin, but doesn’t ingest so much as a noo­dle.

For that, we must turn to for­mer body­builder and Gov­er­nor of Cal­i­for­nia Arnold Schwarzeneg­ger, who sup­ple­ment­ed his movie career as Nissin Cup Noo­dles’ pre­vi­ous Japan­ese TV pitch­man. Not only did he con­sent to fun­ny cos­tumes, he pile dri­ves that ramen like a World Record in Com­pet­i­tive Eat­ing depends on it. None of that clown­ing for Brown!

Read­ers, we invite you to con­tribute to our schol­ar­ship of West­ern celebs’ Japan­ese TV com­mer­cials in the com­ments sec­tion below.

Relat­ed Con­tent:

James Brown Gives You Danc­ing Lessons: From The Funky Chick­en to The Booga­loo

David Bowie Sells Ice Cream, Sake, Coke & Water: Watch His TV Com­mer­cials from the 1960s Through 2013

Jim Henson’s Vio­lent Wilkins Cof­fee Com­mer­cials (1957–1961)

Ayun Hal­l­i­day is an author, illus­tra­tor, the­ater mak­er, and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine.  Her play Zam­boni Godot is open­ing in New York City in March 2017. Fol­low her @AyunHalliday.

Bob Dylan Wins Nobel Prize in Literature for Creating “New Poetic Expressions within the Great American Song Tradition”

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Image cour­tesy of The Nobel Prize’s Twit­ter stream.

His apoc­a­lyp­tic poet­ry plucks images and forms from the blues, the Bible, the Beats, Sym­bol­ists, William Blake, T.S. Eliot, and a bal­ladeer tra­di­tion dat­ing from medieval French and Eng­lish min­strel­sy to Appalachi­an set­tle­ment to Woody Guthrie, his first muse. His nar­ra­tive voice shifts from work to work as he has ful­ly embod­ied var­i­ous Amer­i­can char­ac­ters for over half a century—folk trou­ba­dour, rock and roll trick­ster, earnest coun­try croon­er, evan­ge­list, weary blues­man, star­ry-eyed jazz singer. “There is no sys­tem­at­ic way of ana­lyz­ing Dylan’s song lyrics or poems,” writes Julia Call­away at the Oxford Dic­tio­nar­ies blog; “they span more than five decades of his­tor­i­cal con­text and musi­cal style. But per­haps one of the most inter­est­ing sides of Dylan is how he uses lan­guage and his lyrics to project cer­tain iden­ti­ties, includ­ing folksinger and protest-musi­cian.”

Dylan began in that tra­di­tion with songs like “The Times They Are A‑Changin’” and “A Hard Rains A‑Gonna Fall”—pick­ing up Guthrie’s inflec­tions and man­ner­isms in bal­lads much more sophis­ti­cat­ed than they seemed at first lis­ten. “A Hard Rain’s A‑Gonna Fall” is a “sev­en minute epic,” writes Rolling Stone, “that warns against a com­ing apoc­a­lypse while cat­a­loging hor­rif­ic visions—gun-toting chil­dren, a tree drip­ping blood—with the wide-eyed fer­vor of John the Rev­e­la­tor.” The song “began life as a poem, which Dylan like­ly banged out on a type­writer owned by his bud­dy… Wavy Gravy.” Dylan has been ambiva­lent about whether or not we should call him a poet, but this is how so much of his work took shape—banged out on type­writ­ers in New York apartments—as poet­ry set to music. “Every line in [A Hard Rain’s A‑Gonna Fall] is actu­al­ly the start of a whole song,” said Dylan, “but when I wrote it, I thought I wouldn’t have enough time alive to write all those songs, so I put all I could into this one.”

After over five decades of lyrics packed with allu­sion and dense­ly woven themes and mean­ings, Dylan has had time to write those songs—several more apoc­a­lyp­tic epics set to a few chords on the acoustic gui­tar. “There are some nov­els, some trilo­gies, in fact, with less actu­al con­tent than Bob Dylan’s ‘All Along the Watch­tow­er,’” says the Nerd­writer in the analy­sis of that cryp­tic John Wes­ley Hard­ing song above. One could say the same about cer­tain songs that appear on near­ly every Dylan record, like the 11-minute “Des­o­la­tion Row,” below. Amid only a few mis­steps, Dylan has released album after album, decade after decade, that show­case his unpar­al­leled word­craft in var­i­ous song forms. And some of his finest work has appeared only in recent years, when it seems his career might have come to a close. Despite some mixed reac­tions—and some con­cern for Philip Roth—most peo­ple have respond­ed to news this morn­ing of his win for the Nobel Prize in Lit­er­a­ture with a decid­ed, “yes, of course.”

Dylan’s recog­ni­tion by the Nobel Com­mit­tee val­i­dates not only the song­writer him­self, but the form he embraced and shaped. As per­ma­nent sec­re­tary of the Swedish Acad­e­my Sara Danius remarked in her announce­ment, Dylan “cre­at­ed new poet­ic expres­sions with­in the Amer­i­can song tra­di­tion.”  The award rep­re­sents “a recog­ni­tion of the whole tra­di­tion that Bob Dylan rep­re­sents,” says crit­ic David Had­ju, “so it’s part­ly a retroac­tive award for Robert John­son and Hank Williams and Smokey Robin­son and the Bea­t­les. It should have been tak­en seri­ous­ly as an art form a long time ago.” One could argue that Amer­i­can song has already been tak­en as seri­ous­ly as any art form, but that it isn’t lit­er­a­ture.

Sev­er­al peo­ple have done so. As New York Times writer Hiroko Tabuchi put it, “this might be a dis­ap­point­ing day for book­sellers and pub­lish­ers.” Hard­ly. Not only does Dylan have a mem­oir out, Chron­i­cles: Vol­ume One, the first of a planned tril­o­gy, but we may also find renewed appre­ci­a­tion for his first book, 1966’s Taran­tu­la. Dylan’s songs and draw­ings have been turned into pic­ture books, pub­lished in col­lec­tions, and pored over in biog­ra­phy after biog­ra­phy, com­men­tary after com­men­tary. And next month, Dylan him­self will release The Lyrics: Since 1962, a com­pre­hen­sive, defin­i­tive col­lec­tion of the song­writer’s lyrics, com­plete with expert anno­ta­tions. You can pre-order a copy here.

The lit­er­ary out­put by and about Dylan should keep book­sellers busy for many months after this announce­ment. But Dylan’s is pri­mar­i­ly a liv­ing, bardic tra­di­tion, lest we for­get that all lit­er­a­ture began as song. So con­grat­u­la­tions to Dylan and for per­haps long-over­due recog­ni­tion of Amer­i­can songcraft as a gen­uine­ly lit­er­ary art form.

Relat­ed Con­tent:

Hear Young Bob Dylan, Before Releas­ing His First Album, Tell Amaz­ing Tales About Grow­ing Up in a Car­ni­val

Hear Bob Dylan’s Unedit­ed & Bewil­der­ing Inter­view With Nat Hentoff for Play­boy Mag­a­zine (1965)

The Reli­gions of Bob Dylan: From Deliv­er­ing Evan­gel­i­cal Ser­mons to Singing Hava Nag­i­la With Har­ry Dean Stan­ton

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Goethe’s Colorful & Abstract Illustrations for His 1810 Treatise, Theory of Colors: Scans of the First Edition

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The great Jew­ish philoso­pher Baruch Spin­oza, it is said, drew his con­cep­tions of god and the uni­verse from his work as an opti­cian, grind­ing lens­es day after day. He lived a life sin­gu­lar­ly devot­ed to glass, in which his “evenings to evenings are equal.” So wrote Jorge Luis Borges in a poet­ic appre­ci­a­tion of Spin­oza, of which he lat­er com­ment­ed, “[Spin­oza] is pol­ish­ing crys­tal lens­es and is pol­ish­ing a rather vast crys­tal phi­los­o­phy of the uni­verse. I think we might con­sid­er those tasks par­al­lel. Spin­oza is pol­ish­ing his lens­es, Spin­oza is pol­ish­ing vast dia­monds, his ethics.”

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The pol­ish­ing of lens­es, and work in optics gen­er­al­ly, has a long philo­soph­i­cal pedi­gree, from the exper­i­ments of Renais­sance artists and schol­ars, to the nat­ur­al philoso­phers of the Sci­en­tif­ic Rev­o­lu­tion who made their own micro­scopes and pon­dered the nature of light. Over a cen­tu­ry after Spinoza’s birth, poly­math artist and thinker Johann Wolf­gang von Goethe pub­lished his great work on optics, just one of many direc­tions he turned his gaze. Unlike Spin­oza, Goethe had lit­tle use for con­cepts of divin­i­ty or for sys­tem­at­ic think­ing.

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But unlike many free­think­ing aris­to­crat­ic dilet­tantes who were a fix­ture of his age, Goethe–-writes poet Philip Brant­i­ng­ham—“was a uni­ver­sal genius, one of those tal­ents whose works tran­scend race, nation, lan­guage-and even time.” It’s a dat­ed con­cept, for sure, but when we think of genius in the old Roman­tic sense, we most often think of Goethe, as a poet, philoso­pher, and sci­en­tist. When he turned his atten­tion to optics and the sci­ence of col­or, Goethe refut­ed the the­o­ries of New­ton and cre­at­ed some endur­ing sci­en­tif­ic art, which would lat­er inspire philo­soph­i­cal icon­o­clasts like Wittgen­stein and expres­sion­ist painters like Wass­i­ly Kandin­sky.

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We’ve fea­tured Goethe’s most impor­tant sci­en­tif­ic work, Zur Far­ben­lehre (The­o­ry of Col­ors), in a pre­vi­ous post. Now we can bring you the supe­ri­or images above, from a first edi­tion scan at Stockholm’s Hager­stromer Med­ical Library, who host a col­lec­tion of scanned illus­tra­tions from dozens of first edi­tions of nat­u­ral­ist texts. The col­lec­tion spans a once sup­pressed phys­i­ol­o­gy text by Descartes—anoth­er optics the­o­rist—to Rachel Carson’s 1962 Silent Spring, the book that “launched the mod­ern con­ser­va­tion­ist move­ment.” In-between, find scans of illus­tra­tions and pho­tographs from the works of Carl Lin­naeus, Charles Dar­win, Louis Pas­teur, and dozens of oth­er nat­ur­al philoso­phers and sci­en­tists who made sig­nif­i­cant con­tri­bu­tions to med­ical sci­ence.

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In the case of Goethe’s The­o­ry of Col­ors (1810), we get a high-qual­i­ty look at the images in what the author him­self con­sid­ered his best work. “Known as a fierce attack on Newton’s demon­stra­tion that white light is com­pos­ite,” writes the Hager­stromer Library, “Goethe’s colour the­o­ry remains an epochmak­ing work.” Goethe’s illus­tra­tions came direct­ly from “a large num­ber of obser­va­tions of sub­jec­tive colour-per­cep­tions, record­ed with all the exact­ness of a sci­en­tist and the keen insight of an artist.” It’s part­ly the bridg­ing of sci­ences and the arts—of Enlight­en­ment and Romanticism—that has made Goethe such a remark­able fig­ure in Euro­pean intel­lec­tu­al his­to­ry. But as many of the fine­ly illus­trat­ed, care­ful­ly observed texts at the Hager­stromer Med­ical Library show, he wasn’t alone in that regard.

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In addi­tion to these clas­sic texts, the Hager­stromer also hosts the Wun­derkam­mer, an eclec­tic archive of (often quite bizarre) nat­u­ral­ist images and illus­tra­tions from the 16th to the 20th cen­turies. One MetaFil­ter user describes the col­lec­tion thus:

Wun­derkam­mer is a col­lec­tion of high res­o­lu­tion images from old books in the Hagströmer Med­ical Library. Some of my favorites are sea anemonesnerve cellsroost­er chas­ing off a mon­ster16th Cen­tu­ry eye surgerymus­cles and bones of the hand and armele­phant-head­ed humanoid and cup­ping. It can also be browsed by tag, bro­ken up into sub­ject (e.g. beast), emo­tion (e.g. strange), tech­nique (e.g. chro­molith­o­g­ra­phy) and era (e.g. 18th Cen­tu­ry).

via Metafil­ter

Relat­ed Con­tent:

Down­load 100,000+ Images From The His­to­ry of Med­i­cine, All Free Cour­tesy of The Well­come Library

Old Book Illus­tra­tions: Free Archive Lets You Down­load Beau­ti­ful Images From the Gold­en Age of Book Illus­tra­tion

The British Library Puts 1,000,000 Images into the Pub­lic Domain, Mak­ing Them Free to Reuse & Remix

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

How to Break Open a Big Wheel of Parmesan Cheese: A Delightful, 15-Minute Primer

It takes a year to age a wheel of fine parme­san cheese. And about 4 min­utes, of good hard work, to break it open. Above, cheese expert Car­lo Guf­fan­ti walks us through the process. The first inci­sion comes at the 3 minute mark. Var­i­ous knives come into play. Until we reach the sev­en minute mark, when the wheel of cheese final­ly breaks open. All the while, Guf­fan­ti talks about the cheese as if it’s a liv­ing, breath­ing per­son with voli­tion and feel­ings. Maybe that’s what hap­pens when you spend your life mak­ing fine cheeses. Or, maybe he’s just trans­lat­ing Ital­ian expres­sions direct­ly into Eng­lish. Either way, it’s endear­ing.

Note: Accord­ing to The Cheese Chan­nel, which pro­duced this video, what we’re actu­al­ly see­ing is “a wheel of Trent­in­grana – a parme­san-style cheese that’s from Trenti­no. The qual­i­ty of Trent­in­grana is tight­ly con­trolled by appel­la­tion law, which states that it can only be made with raw milk from cows graz­ing on pas­tures or hay (silage is banned).” View more of The Cheese Chan­nel’s videos here.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. Or fol­low our posts on Threads, Face­book, BlueSky or Mastodon.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

MIT Teach­es You How to Speak Ital­ian & Cook Ital­ian Food All at Once (Free Online Course)

Leo Tolstoy’s Fam­i­ly Recipe for Mac­a­roni and Cheese

Sal­vador Dalí’s 1973 Cook­book Gets Reis­sued: Sur­re­al­ist Art Meets Haute Cui­sine

Take UC Berkeley’s Free “Edi­ble Edu­ca­tion 101” Lec­ture Course, Fea­tur­ing a Pan­theon of Sus­tain­able Food Super­stars

 

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How to Fill the Blank Page: Advice from Jonathan Franzen, Margaret Atwood, David Mitchell & 5 Other Authors

A cou­ple months ago we fea­tured a video of eight writ­ers on how to face the blank page pro­duced by Den­mark’s Louisiana Muse­um of Mod­ern Art. (And if you should ever find your­self in Copen­hagen with time for a bit of a train ride, I do rec­om­mend a vis­it to the muse­um itself.) Now, Louisiana has released eight sep­a­rate videos, each offer­ing one notable writer’s view­point on that scari­est of all con­fronta­tions in their pro­fes­sion. But as The Cor­rec­tions and Free­dom author Jonathan Franzen puts it, “the blank page in the mind has to be filled before you have the courage to face the actu­al blank page.”

“If you say, ‘I want to write,’ and turn on the com­put­er and look at the blank page, it’s over. It’s not going to hap­pen,” says the man who some­how man­ages to turn out his weighty, Amer­i­can-zeit­geist-cap­tur­ing nov­els faster as the years go by. “It’s when you have had a thought in the show­er before, you’ve wok­en in the mid­dle of the night, and sud­den­ly you have a sen­tence or two — you have some­thing. You’ve already writ­ten it in your mind.” In con­trast, the even more expe­ri­enced and pro­lif­ic Mar­garet Atwood, author of The Hand­maid­’s Tale and Oryx and Crake, sees “some­thing com­pelling about the blank page that beck­ons you in to write some­thing on it. It must be filled,” whether or not you’ve filled your mind already.

She likens this phe­nom­e­non to “an invi­ta­tion, but it’s an invi­ta­tion to some­thing like going swim­ming in a very cold lake. So you approach it in a sim­i­lar fash­ion: you put your toe in, you change your mind, ‘Maybe I won’t do that,’ you put your foot in, ‘Real­ly, do I want to do that?’ You come back, and final­ly you just run scream­ing and you plunge in. Unless you plunge in, you’re nev­er going to begin.” The immense­ly imag­i­na­tive number9dream and Cloud Atlas author David Mitchell uses a dif­fer­ent metaphor: “A blank page is a door. It con­tains infin­i­ty, like a night sky with a super­moon real­ly close to the Earth, with all the stars and the galax­ies you can see — it’s very, very clear, maybe at a high alti­tude. You know how that just makes your heart beat faster?”

If that image does­n’t get you writ­ing, Mitchell has anoth­er: “A slight­ly over­weight, bald boss say­ing, “It’s time to work. Get to work, come on. You’re sup­posed to be a writer, aren’t you? You can’t just sit around on your fat arse wait­ing to be inspired, wait­ing for cre­ativ­i­ty. You’re stuck? Fine. Why are you stuck? Why isn’t this work­ing? Why can’t you push on with this scene? What are you try­ing to hold on to what just isn’t work­ing here? Be more hon­est.’ ” Have a look at the series’ entire playlist (embed­ded above), which also fea­tures Joyce Car­ol Oates, Lydia Davis, and oth­ers, and you’ll find as many strate­gies for bat­tling the blank page as writ­ers who win that bat­tle. Whether you use ideas thought up in the show­er, plunge straight into the lake, or stare up at the night sky or a both­er­some boss, only one thing mat­ters: that your page ends up with some words on it.

Relat­ed Con­tent:

8 Writ­ers on How to Face Writer’s Block and the Blank Page: Mar­garet Atwood, Jonathan Franzen, Joyce Car­ol Oates & More

Stephen King Cre­ates a List of 96 Books for Aspir­ing Writ­ers to Read

The Dai­ly Habits of Famous Writ­ers: Franz Kaf­ka, Haru­ki Muraka­mi, Stephen King & More

Ray Brad­bury Gives 12 Pieces of Writ­ing Advice to Young Authors (2001)

21 Artists Give “Advice to the Young:” Vital Lessons from Lau­rie Ander­son, David Byrne, Umber­to Eco, Pat­ti Smith & More

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities and cul­ture. He’s at work on a book about Los Ange­les, A Los Ange­les Primer, the video series The City in Cin­e­ma, the crowd­fund­ed jour­nal­ism project Where Is the City of the Future?, and the Los Ange­les Review of Books’ Korea Blog. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Twin Peaks Tarot Cards Now Available as 78-Card Deck

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Through the dark­ness of future’s past, the magi­cian longs to see…

The incan­ta­tion that kicks off Detec­tive Cooper’s dream vision in Twin Peaks is part abstract clue and part div­ina­tion, and occult ele­ments reoc­cur through the David Lynch-Mark Frost cre­at­ed series. So it makes sense that pop artist Ben­jamin Mack­ey would look at com­bin­ing char­ac­ters from the show with the designs of the well known and well loved Rid­er-Waite-Smith Tarot deck from 1910.

Ini­tial­ly, Mack­ey cre­at­ed just the 22 Major Arcana from the deck and sold them as prints. Detec­tive Coop­er is the Magi­cian, Sher­iff Tru­man is Jus­tice, the Log Lady is the High Priest­ess, Ben­jamin Horne is the Emper­or and so on. (Guess who the Dev­il is!)

Not too sur­pris­ing­ly con­sid­er­ing the show’s devot­ed fan-base, the Twin Peaks Tarot was a hit, and Mack­ey focused on com­plet­ing the full deck of 78 tarot cards (view them all here), riff­ing on the Rid­er-Waite-Smith deck’s pen­chant for enig­mat­ic and mys­tic tableaux. And now, 10 months lat­er, he’s offer­ing the entire deck for sale through an Indiegogo cam­paign for what looks like a very afford­able price.

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The ini­tial cam­paign ask of $5,000 was reached with­in days, and now is head­ing towards $50,000. There are also extra good­ies too for those who want to give more, includ­ing a book­let and an orig­i­nal sketch.

The Minor Arcana shows Mackey’s deep love for the tele­vi­sion show and film, and gives a chance for even minor char­ac­ters to have their own card, from Lili with the Blue Rose to Don­na Hayward’s sis­ter Har­ri­et.

“The Magi­cian Longs to See” decks are sched­uled to arrive by Decem­ber, just in time to help you tell your friends’ for­tunes while read­ing the upcom­ing Twin Peaks book, wait­ing for the new series, or drink­ing some damn fine cof­fee.

via Wel­come to Twin Peaks

Relat­ed Con­tent:

Ale­jan­dro Jodor­owsky Explains How Tarot Cards Can Give You Cre­ative Inspi­ra­tion

David Lynch Directs a Mini-Sea­son of Twin Peaks in the Form of Japan­ese Cof­fee Com­mer­cials

David Lynch’s Twin Peaks Title Sequence, Recre­at­ed in an Adorable Paper Ani­ma­tion

Ted Mills is a free­lance writer on the arts who cur­rent­ly hosts the artist inter­view-based FunkZone Pod­cast. You can also fol­low him on Twit­ter at @tedmills, read his oth­er arts writ­ing at tedmills.com and/or watch his films here.

Isaac Asimov Laments the “Cult of Ignorance” in the United States (1980)

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Paint­ing of Asi­mov on his throne by Rowe­na Morill, via Wiki­me­dia Com­mons

In 1980, sci­en­tist and writer Isaac Asi­mov argued in an essay that “there is a cult of igno­rance in the Unit­ed States, and there always has been.” That year, the Repub­li­can Par­ty stood at the dawn of the Rea­gan Rev­o­lu­tion, which ini­ti­at­ed a decades-long con­ser­v­a­tive groundswell that many pun­dits say may final­ly come to an end in Novem­ber. GOP strate­gist Steve Schmidt (who has been regret­ful about choos­ing Sarah Palin as John McCain’s run­ning mate in 2008) recent­ly point­ed to what he called “intel­lec­tu­al rot” as a pri­ma­ry cul­prit, and a cult-like devo­tion to irra­tional­i­ty among a cer­tain seg­ment of the elec­torate.

It’s a famil­iar con­tention. There have been cri­tiques of Amer­i­can anti-intel­lec­tu­al­ism since the country’s found­ing, though whether or not that phe­nom­e­non has inten­si­fied, as Susan Jaco­by alleged in The Age of Amer­i­can Unrea­son, may be a sub­ject of debate. Not all of the unrea­son is par­ti­san, as the anti-vac­ci­na­tion move­ment has shown. But “the strain of anti-intel­lec­tu­al­ism” writes Asi­mov, “has been a con­stant thread wind­ing its way through our polit­i­cal and cul­tur­al life, nur­tured by the false notion that democ­ra­cy means that ‘my igno­rance is just as good as your knowl­edge.’”

Asimov’s pri­ma­ry exam­ples hap­pen to come from the polit­i­cal world. How­ev­er, he doesn’t name con­tem­po­rary names but reach­es back to take a swipe at Eisen­how­er (“who invent­ed a ver­sion of the Eng­lish lan­guage that was all his own”) and George Wal­lace. Par­tic­u­lar­ly inter­est­ing is Asimov’s take on the “slo­gan on the part of the obscu­ran­tists: ‘Don’t trust the experts!’” This lan­guage, along with charges of “elit­ism,” Asi­mov wry­ly notes, is so often used by peo­ple who are them­selves experts and elites, “feel­ing guilty about hav­ing gone to school.” So many of the Amer­i­can polit­i­cal class’s wounds are self-inflict­ed, he sug­gests, but that’s because they are behold­en to a large­ly igno­rant elec­torate:

To be sure, the aver­age Amer­i­can can sign his name more or less leg­i­bly, and can make out the sports headlines—but how many nonelit­ist Amer­i­cans can, with­out undue dif­fi­cul­ty, read as many as a thou­sand con­sec­u­tive words of small print, some of which may be tri­syl­lab­ic?

Asimov’s exam­ples are less than con­vinc­ing: road signs “steadi­ly being replaced by lit­tle pic­tures to make them inter­na­tion­al­ly leg­i­ble” has more to do with lin­guis­tic diver­si­ty than illit­er­a­cy, and accus­ing tele­vi­sion com­mer­cials of speak­ing their mes­sages out loud instead of using print­ed text on the screen seems to fun­da­men­tal­ly mis­un­der­stand the nature of the medi­um. Jaco­by in her book-length study of the prob­lem looks at edu­ca­tion­al pol­i­cy in the Unit­ed States, and the resis­tance to nation­al stan­dards that vir­tu­al­ly ensures wide­spread pock­ets of igno­rance all over the coun­try. Asimov’s very short, pithy essay has nei­ther the space nor the incli­na­tion to con­duct such analy­sis.

Instead he is con­cerned with atti­tudes. Not only are many Amer­i­cans bad­ly edu­cat­ed, he writes, but the broad igno­rance of the pop­u­la­tion in mat­ters of “sci­ence… math­e­mat­ics… eco­nom­ics… for­eign lan­guages…” has as much to do with Amer­i­cans’ unwill­ing­ness to read as their inabil­i­ty.

There are 200 mil­lion Amer­i­cans who have inhab­it­ed school­rooms at some time in their lives and who will admit that they know how to read… but most decent peri­od­i­cals believe they are doing amaz­ing­ly well if they have cir­cu­la­tion of half a mil­lion. It may be that only 1 per cent—or less—of Amer­i­cans make a stab at exer­cis­ing their right to know. And if they try to do any­thing on that basis they are quite like­ly to be accused of being elit­ists.

One might in some respects charge Asi­mov him­self of elit­ism when he con­cludes, “We can all be mem­bers of the intel­lec­tu­al elite.” Such a blithe­ly opti­mistic state­ment ignores the ways in which eco­nom­ic elites active­ly manip­u­late edu­ca­tion pol­i­cy to suit their inter­ests, crip­ple edu­ca­tion fund­ing, and oppose efforts at free or low cost high­er edu­ca­tion. Many efforts at spread­ing knowledge—like the Chatauquas of the ear­ly 20th cen­tu­ry, the edu­ca­tion­al radio pro­grams of the 40s and 50s, and the pub­lic tele­vi­sion rev­o­lu­tion of the 70s and 80s—have been ad hoc and near­ly always imper­iled by fund­ing crises and the designs of prof­i­teers.

Nonethe­less, the wide­spread (though hard­ly uni­ver­sal) avail­abil­i­ty of free resources on the inter­net has made self-edu­ca­tion a real­i­ty for many peo­ple, and cer­tain­ly for most Amer­i­cans. But per­haps not even Isaac Asi­mov could have fore­seen the bit­ter polar­iza­tion and dis­in­for­ma­tion cam­paigns that tech­nol­o­gy has also enabled. Need­less to say, “A Cult of Igno­rance” was not one of Asimov’s most pop­u­lar pieces of writ­ing. First pub­lished on Jan­u­ary 21, 1980 in Newsweek, the short essay has nev­er been reprint­ed in any of Asimov’s col­lec­tions. You can read the essay as a PDF here. There’s also, one of our read­ers reminds us, a tran­script on Github.

via Aphe­lis

Relat­ed Con­tent:

Isaac Asimov’s 1964 Pre­dic­tions About What the World Will Look 50 Years Lat­er

How Isaac Asi­mov Went from Star Trek Crit­ic to Star Trek Fan & Advi­sor

Isaac Asi­mov Explains His Three Laws of Robots

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

The Night When Charlie Parker Played for Igor Stravinsky (1951)

parker-stravinsky

Image (left) by William P. Got­tlieb, image (right) by Library of Con­gress, via Wiki­me­dia Com­mons

The his­to­ry of 20th-cen­tu­ry music offers plen­ty of sto­ries of lumi­nar­ies meet­ing, play­ing togeth­er, and some­times even enter­ing into long-term col­lab­o­ra­tion. But it typ­i­cal­ly only hap­pened with­in tra­di­tions: encoun­ters between rock and rock, jazz and jazz, mod­ernism and mod­ernism. And so it still thrills to hear of the time in 1951 when Char­lie Park­er added one more sto­ry to the most sto­ried jazz club of all by per­form­ing for Igor Stravin­sky at Bird­land. Alfred Appel tells it defin­i­tive­ly in his book Jazz Mod­ernism: From Elling­ton and Arm­strong to Matisse and Joyce:

The house was almost full, even before the open­ing set — Bil­ly Taylor’s piano trio — except for the con­spic­u­ous emp­ty table to my right, which bore a RESERVED sign, unusu­al for Bird­land. After the pianist fin­ished his forty-five-minute set, a par­ty of four men and a woman set­tled in at the table, rather clam­orous­ly, three wait­ers swoop­ing in quick­ly to take their orders as a rip­ple of whis­pers and excla­ma­tions ran through Bird­land at the sight of one of the men, Igor Stravin­sky. He was a celebri­ty, and an icon to jazz fans because he sanc­ti­fied mod­ern jazz by com­pos­ing Ebony Con­cer­to for Woody Her­man and his Orches­tra (1946) — a Covar­ru­bias “Impos­si­ble Inter­view” come true.

As Parker’s quin­tet walked onto the band­stand, trum­peter Red Rod­ney rec­og­nized Stravin­sky, front and almost cen­ter. Rod­ney leaned over and told Park­er, who did not look at Stravin­sky. Park­er imme­di­ate­ly called the first num­ber for his band, and, for­go­ing the cus­tom­ary greet­ing to the crowd, was off like a shot. At the sound of the open­ing notes, played in uni­son by trum­pet and alto, a chill went up and down the back of my neck.

They were play­ing “KoKo,” which, because of its epochal break­neck tem­po — over three hun­dred beats per minute on the metronome — Park­er nev­er assayed before his sec­ond set, when he was suf­fi­cient­ly warmed up. Parker’s phras­es were fly­ing as flu­ent­ly as ever on this par­tic­u­lar daunt­ing “Koko.” At the begin­ning of his sec­ond cho­rus he inter­po­lat­ed the open­ing of Stravinsky’s Fire­bird Suite as though it had always been there, a per­fect fit, and then sailed on with the rest of the num­ber. Stravin­sky roared with delight, pound­ing his glass on the table, the upward arc of the glass send­ing its liquor and ice cubes onto the peo­ple behind him, who threw up their hands or ducked.

Park­er did­n’t just hap­pen to know a few bits of Stravin­sky to whip out as a nov­el­ty; he had, at that point, already deeply inter­nal­ized the work of the man who com­posed The Rite of Spring (1913), the most rhyth­mi­cal­ly com­plex piece of orches­tral music to date.

“Jazz musi­cians sat up in their seats when Stravinsky’s music start­ed play­ing; he was speak­ing some­thing close to their lan­guage,” writes New York­er music crit­ic Alex Ross in his book The Rest Is Noise: Lis­ten­ing to the Twen­ti­eth Cen­tu­ry. “When Char­lie Park­er came to Paris in 1949, he marked the occa­sion by incor­po­rat­ing the first notes of the Rite into his solo on ‘Salt Peanuts’.”

In a piece on why jazz musi­cians love The Rite of Spring, NPR’s Patrick Jaren­wat­tananon dis­cuss­es oth­er instances where Park­er quot­ed (or paid musi­cal trib­ute to) Stravin­sky: “A per­son­al favorite comes from 1947, when Park­er was a guest soloist on trum­peter and arranger Neal Hefti’s ‘Rep­e­ti­tion,’ as heard on a com­pi­la­tion called The Jazz Scene. Not only does Hefti’s arrange­ment quote the tran­si­tion­al horn motif which sig­nals the sec­ond half of the ‘Augurs of Spring’ move­ment from The Rite, but Park­er riffs on the same motif to start his solo.”

Dylan Thomas: A Cen­te­nary Cel­e­bra­tion con­tains a chap­ter by Daniel G. Williams on Dylan Thomas and Char­lie Park­er, which, in estab­lish­ing Park­er’s engage­ment in “reviv­i­fy­ing the vocab­u­lary of jazz,” gets into how that got him draw­ing from Stravin­sky, whose work Park­er called “music at its best.” Williams quotes Park­er’s trum­peter Howard McGhee as remem­ber­ing that Park­er “knew every­thing, and he hipped me to, like, Stravin­sky and all those guys. I did­n’t now noth­in’ about Stravin­sky.” When Park­er brought The Rite of Spring over to lis­ten to at McGhee’s house, he pref­aced the expe­ri­ence with these words: “Yeah, this cat, he’s kind of cool, you know; he knows what he’s doing.” And the more we learn about what went into Park­er’s music, the more we real­ize that he, too, knew even more thor­ough­ly what he was doing than we’d ever real­ized.

via Jer­ry Jazz Musi­cian/Dan­ger­ous Minds

Relat­ed Con­tent:

Char­lie Park­er Plays with Dizzy Gille­spie in Only Footage Cap­tur­ing the “Bird” in True Live Per­for­mance

Ani­mat­ed Sheet Music of 3 Char­lie Park­er Jazz Clas­sics: “Con­fir­ma­tion,” “Au Pri­vave” & “Bloom­di­do”

Watch 82-Year-Old Igor Stravin­sky Con­duct The Fire­bird, the Bal­let Mas­ter­piece That First Made Him Famous (1965)

Hear 46 Ver­sions of Stravinsky’s Rite of Spring in 3 Min­utes: A Clas­sic Mashup

Stravinsky’s “Ille­gal” Arrange­ment of “The Star Span­gled Ban­ner” (1944)

Stravinsky’s The Rite of Spring, Visu­al­ized in a Com­put­er Ani­ma­tion for Its 100th Anniver­sary

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities and cul­ture. He’s at work on a book about Los Ange­les, A Los Ange­les Primer, the video series The City in Cin­e­ma, the crowd­fund­ed jour­nal­ism project Where Is the City of the Future?, and the Los Ange­les Review of Books’ Korea Blog. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

21 Artists Give “Advice to the Young:” Vital Lessons from Laurie Anderson, David Byrne, Umberto Eco, Patti Smith & More

Nev­er meet your idols, they say. It can put a cramp in your appre­ci­a­tion of their work. There are always excep­tions, but maybe Bill Mur­ray proves the rule. On the oth­er hand, you should always learn from your idols. There’s a rea­son you admire them, after all. Find out what it is and what they have to teach you. In the series we fea­ture here, Advice to the Young, many an idol of many an aspir­ing artist and musi­cian offers some broad, exis­ten­tial advice—ways to absorb a lit­tle of their process.

Lau­rie Ander­son, above, tells us to “be loose.” Widen our bound­aries, “make it vague,” because “there are so many forces that are try­ing to push us in cer­tain direc­tions, and they’re traps…. Don’t be caught in that trap of def­i­n­i­tion. It’s a cor­po­rate trap…. Be flex­i­ble.” Good advice, if you’re as eclec­tic and loose as Lau­rie Ander­son, or if you seek artis­tic lib­er­a­tion ahead of sales. “I became an artist because I want to be free,” she says.

Just above, Daniel Lanois, super­star slide gui­tarist and pro­duc­er of Bob Dylan, Neil Young, U2, Peter Gabriel, and Emmy­lou Har­ris, tells us what he learned from work­ing with Bri­an Eno. His advice is impres­sion­is­tic, allud­ing to the impor­tance of atmos­phere and envi­ron­ment, as one might expect. It’s about appre­ci­at­ing the process, he sug­gests. He does get con­crete about a dif­fi­cul­ty near­ly every artist faces: “if you have a finan­cial lim­i­ta­tion, that might be okay. You don’t have to have every­thing that the oth­er peo­ple have. I think a finan­cial lim­i­ta­tion or a tech­no­log­i­cal lim­i­ta­tion may free up the imag­i­na­tion.” In an age of home stu­dios, that’s always wel­come news.

David Byrne has always told it straight, in his cul­tur­al crit­i­cism and song­writ­ing, and in his seg­ment, above, he steers hope­ful musi­cians and artists away from the dream of Jay Z‑level fame. “Often the artists who are very suc­cess­ful that way” he says, “they don’t have much flex­i­bil­i­ty. In achiev­ing suc­cess, they lose a lit­tle bit of their cre­ative free­dom. They have to keep mak­ing the same thing over and over again.” Byrne’s advice solid­ly under­lines Ander­son­’s. If you want cre­ative free­dom, be pre­pared to fly under the radar and make much less mon­ey than the stars. End­ing on a stark­ly real­ist note, Byrne admits that in any case, you’ll prob­a­bly need a day job: “it’s very, very hard to make mon­ey in the music busi­ness.”

Nov­el­ist Umber­to Eco also brings us down to earth in his inter­view, say­ing “not to think you are inspired,” then sly­ly drop­ping a cliché: “genius is 10% inspi­ra­tion and 90% per­spi­ra­tion.” The old wis­dom is truest, I sup­pose. He also urges writ­ers to take their time with a book. “I can­not under­stand those nov­el­ists who pub­lish a book every year. They lose this plea­sure of spend­ing six, sev­en, eight years to tell a sto­ry.” Eco’s advice: rise through the ranks, “go step by step, don’t pre­tend imme­di­ate­ly to receive the Nobel prize, because that kills a lit­er­ary career.”

Pat­ti Smith, com­fort­ably address­ing an audi­ence from an out­door stage, urges them to “just keep doing your work” whether anyone’s lis­ten­ing, read­ing, etc. To those peo­ple who crit­i­cize her suc­cess as sell­ing out her punk rock roots, Smith says, to laughs, “fuck you.” She then trans­mits some advice she received from William S. Bur­roughs: “build a good name. Keep your name clean. Don’t’ make com­pro­mis­es, don’t wor­ry about mak­ing a lot of mon­ey or being suc­cess­ful; be con­cerned with doing good work.”

Easy per­haps for Bur­roughs the adding machine-heir to say, but good advice nonethe­less, and con­sis­tent with what each artist above tells us: do it your way, don’t get pigeon­holed, work with what you have, don’t wor­ry about suc­cess or mon­ey, keep your expec­ta­tions real­is­tic.

You can watch more inter­views with Mari­na Abramović,  Wim Wen­ders, Jonas Mekas, and many more on this Advice to the Young playlist assem­bled by The Louisiana Chan­nel. All 21 talks in the series can be viewed below:

Relat­ed Con­tent:

Ray Brad­bury Gives 12 Pieces of Writ­ing Advice to Young Authors (2001)

John Cleese’s Advice to Young Artists: “Steal Any­thing You Think Is Real­ly Good”

Walt Whit­man Gives Advice to Aspir­ing Young Writ­ers: “Don’t Write Poet­ry” & Oth­er Prac­ti­cal Tips (1888)

Ursu­la Le Guin Gives Insight­ful Writ­ing Advice in Her Free Online Work­shop

Aki­ra Kurosawa’s Advice to Aspir­ing Film­mak­ers: Write, Write, Write and Read

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Free Audio Book: Joseph Conrad’s Heart of Darkness, Read by British Actor Hayward Morse

free-heart-of-darkness-reading

Select­ed by the Mod­ern Library as one of the 100 best nov­els of all time, Joseph Con­rad’s Heart of Dark­ness was orig­i­nal­ly pub­lished as a three-part ser­i­al sto­ry in Black­wood’s Mag­a­zine in 1899, then lat­er as a novel­la in the 1902 col­lec­tion Youth: A Nar­ra­tive; and Two Oth­er Sto­riesA com­plex and con­tro­ver­sial “med­i­ta­tion on colo­nial­ism, evil, and the thin line between civ­i­liza­tion and bar­bar­i­ty,” Heart of Dark­ness gained lit­er­ary stature dur­ing the 1950s and 1960s, before peak­ing in the late 1970s–precisely around when Fran­cis Ford Cop­po­la released Apoc­a­lypse Now, a film loose­ly based on Con­rad’s tale. What halt­ed the novel­la’s momen­tum was a sting­ing rebuke from Chin­ua Achebe, father of mod­ern African lit­er­a­ture, who crit­i­cized the way it “projects the image of Africa as ‘the oth­er world,’ the antithe­sis of Europe and there­fore of civ­i­liza­tion…”

Despite the con­tro­ver­sies sur­round­ing the text, Heart of Dark­ness remains wide­ly read in Amer­i­can high schools and uni­ver­si­ties. And, notes Harold Bloom, it has “had a strik­ing influ­ence on writ­ers, artists, and thinkers from all over the globe.” Below, you can lis­ten to a read­ing of Heart of Dark­ness by British stage and voice actor Hay­ward Morse. It’s free on Spo­ti­fy and will be added to our list, 1,000 Free Audio Books: Down­load Great Books for Free. In Novem­ber, Ken­neth Branagh will release his own version–which you can down­load for free if you join Audible.com’s 30 free tri­al pro­gram. Oth­er free read­ings of Con­rad’s novel­la can be found on Lib­rivox.

Relat­ed Con­tent

Orson Welles Turns Heart of Dark­ness Into a Radio Dra­ma, and Almost His First Great Film

See the Orig­i­nal Mag­a­zine Pub­li­ca­tion of Heart of Dark­ness and Oth­er Great Works by Joseph Con­rad

800 Free eBooks for iPad, Kin­dle & Oth­er Devices

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Alejandro Jodorowsky Explains How Tarot Cards Can Give You Creative Inspiration

The prac­tice of car­toman­cy, or div­ina­tion with cards, dates back sev­er­al hun­dred years to at least 14th cen­tu­ry Europe, per­haps by way of Turkey. But the spe­cif­ic form we know of, the tarot, like­ly emerged in the 17th cen­tu­ry, and the deck we’re all most famil­iar with—the Rid­er-Waite Tarot—didn’t appear until 1909. Pop­u­lar main­ly with occultists like Aleis­ter Crow­ley and Madame Blavatsky in the ear­ly 20th cen­tu­ry, the tarot explod­ed into pop­u­lar cul­ture in the new age 70s with books like Stu­art Kaplan’s Tarot Cards for Fun and For­tune Telling, and by way of cult film­mak­ers like Ale­jan­dro Jodor­owsky.

Since its rel­a­tive­ly recent pop­u­lar­iza­tion, “fun” and “for­tune telling” have more or less defined most people’s atti­tude to the tarot, whether they approve or dis­ap­prove of either one. But for artists and poets like William But­ler Yeats, T.S. Eliot, and sur­re­al­ist direc­tor Jodorowsky—whose film nar­ra­tion is per­haps the most poet­ic in mod­ern cinema—the tarot has always meant some­thing much more mys­te­ri­ous and inspir­ing. “The tarot,” says Jodor­owsky in the short film above, “will teach you how to cre­ate a soul.”

After study­ing the Major and Minor Arcana and the suits, and puz­zling over the sym­bols on each card, Jodor­owsky dis­cov­ered that “all 78 cards could be joined in a man­dala, in just one image.” Learn­ing to see the deck thus, “You must not talk about the future. The future is a con. The tarot is a lan­guage that talks about the present. If you use it to see the future, you become a con­man.” Like oth­er mys­ti­cal poets, Jodorowsky’s study of the tarot did not lead him to the super­nat­ur­al but to the cre­ative act.

And like many a poet before him, Jodor­owsky explored the jour­ney of the Fool in his 1973 film The Holy Moun­tain, a “daz­zling, ram­bling, often inco­her­ent satire,” writes Matt Zoller Seitz, that “unfurls like a hal­lu­cino­genic day­dream.” Jodorowsky’s cin­e­mat­ic dream log­ic comes not only from his work as a “shaman­ic psy­chother­a­pist.” He also cred­its the tarot for his psy­chomag­i­cal real­ism. “For me,” says Jodor­owsky in the video at the top, “the tarot was some­thing more seri­ous. It was a deep psy­cho­log­i­cal search.” The result of that search—Jodorowsky’s sin­gu­lar and total­ly unfor­get­table body of work—speaks to us of the val­ue of such an under­tak­ing, what­ev­er means one uses to get there.

Or as Jodor­owsky says in one of his mys­ti­cal pro­nounce­ments, “If you set your spir­it to some­thing, that phe­nom­e­non will hap­pen.” If that sounds like mag­i­cal think­ing, that’s exact­ly what it is. Jodor­owsky shows us how to read the tarot as he does, for psy­cho­log­i­cal insight and cre­ative inspi­ra­tion, in the video above, addressed to a fan named John Bish­op. Span­ish speak­ers will have no trou­ble under­stand­ing his pre­sen­ta­tion, as he quick­ly slides almost ful­ly into his native lan­guage through lack of con­fi­dence in his facil­i­ty with Eng­lish. (The video belongs to a series on Jodorowsky’s YouTube chan­nel, most of them ful­ly in Span­ish with­out sub­ti­tles.) Select­ing a trans­la­tion on YouTube yields rather gar­bled results.

Nev­er­the­less, for Eng­lish speak­ers, the sub­ti­tled video at the top offers a sur­pris­ing­ly dense les­son on the Chilean mystic’s inter­pre­ta­tion of the tarot’s sup­posed wis­dom as a sym­bol­ic sys­tem, and a way of telling the present.

Should you wish to know more, you can find it in Jodorowsky’s book The Way of Tarot: The Spir­i­tu­al Teacher in the Cards, and prac­tice on your very own deck of Jodor­owsky-designed tarot cards.

Relat­ed Con­tent:

Ale­jan­dro Jodorowsky’s 82 Com­mand­ments For Liv­ing

Mœbius & Jodorowsky’s Sci-Fi Mas­ter­piece, The Incal, Brought to Life in a Tan­ta­liz­ing Ani­ma­tion

Aleis­ter Crow­ley & William But­ler Yeats Get into an Occult Bat­tle, Pit­ting White Mag­ic Against Black Mag­ic (1900)      

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness


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