Viral Video: The New Way to Market Books

Over the week­end, The Wall Street Jour­nal took a look at an emerg­ing trend in the pub­lish­ing world — using viral videos to pro­mote new books. The strat­e­gy, which has­n’t yet gen­er­at­ed much in the way of sales, is being used to mar­ket books by estab­lished authors (take Jodi Picoult’s 19 Min­utes for exam­ple) and new authors as well. One video not men­tioned in WSJ’s piece is the fair­ly slick clip that pro­motes Toby Barlow’s début nov­el Sharp Teeth. Bar­low, when not writ­ing, is the cre­ative direc­tor of a large adver­tis­ing agency. Hence per­haps the will­ing­ness to take this approach:

Sub­scribe to our feed

by | Permalink | Comments (0) |

Sup­port Open Cul­ture

We’re hop­ing to rely on our loy­al read­ers rather than errat­ic ads. To sup­port Open Cul­ture’s edu­ca­tion­al mis­sion, please con­sid­er mak­ing a dona­tion. We accept Pay­Pal, Ven­mo (@openculture), Patre­on and Cryp­to! Please find all options here. We thank you!

Leave a Reply

Open Culture was founded by Dan Colman.