Putting the Web Inside the Printed Book

There’s a lot of talk about “vooks” these days. Usu­al­ly vooks are all about mov­ing tra­di­tion­al books over to dig­i­tal envi­ron­ments (e.g., the iPad) and sur­round­ing them with sup­port­ing web media. But one com­pa­ny, Ubi­mark, is tak­ing a dif­fer­ent approach. They’re keep­ing the print­ed word and putting the web inside the tra­di­tion­al book. Kind of. Using smart phones, read­ers can take pic­tures of “2D codes” embed­ded in print books. And, from there, the smart phone will launch maps, video, and oth­er web media that will col­lec­tive­ly enrich the words on the page. The video above, using Jules Verne’s Around the World in 80 Days as an exam­ple, shows what this all looks like in action.

via Wired Cam­pus