Every Apple Ad Ever Aired on TV

Introducing a new YouTube Channel that gives you every Apple ad ever aired on TV — 485 ads, in total.

You can start with the iconic ones — the 1984 Super Bowl commercial directed by Ridley Scott, which aired just weeks after Steve Jobs demoed the first MacIntosh ever. Or, the famous “Think Different” campaign from the late 1990s. The official “Think Different” video was narrated by Richard Dreyfuss, but we’d encourage you to spend time with the never-aired version narrated by Jobs himself. Other vintage ads can be found in these chronologically-organized lists: 1977-1985, 1985-1996, 1996-2007 and 2007-2011. The 1981 Dick Cavett clip above appears in the first group.

But the collection also lets you sort ads thematically. So, for example, you can jump into the U.S. Get a Mac campaign, where you’ll get plenty of John Hodgman. Also find versions of the same campaign from the UK and Japan. Finally, Apple ads featuring celebrities — from Bob Dylan to Zooey Deschanel to Spike Lee — are all neatly packaged together too. H/T @coudal

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Open Culture was founded by Dan Colman.