Every Apple Ad Ever Aired on TV

Intro­duc­ing a new YouTube Chan­nel that gives you every Apple ad ever aired on TV — 485 ads, in total.

You can start with the icon­ic ones — the 1984 Super Bowl com­mer­cial direct­ed by Rid­ley Scott, which aired just weeks after Steve Jobs demoed the first Mac­In­tosh ever. Or, the famous “Think Dif­fer­ent” cam­paign from the late 1990s. The offi­cial “Think Dif­fer­ent” video was nar­rat­ed by Richard Drey­fuss, but we’d encour­age you to spend time with the nev­er-aired ver­sion nar­rat­ed by Jobs him­self. Oth­er vin­tage ads can be found in these chrono­log­i­cal­ly-orga­nized lists: 1977–1985, 1985–1996, 1996–2007 and 2007–2011. The 1981 Dick Cavett clip above appears in the first group.

But the col­lec­tion also lets you sort ads the­mat­i­cal­ly. So, for exam­ple, you can jump into the U.S. Get a Mac cam­paign, where you’ll get plen­ty of John Hodg­man. Also find ver­sions of the same cam­paign from the UK and Japan. Final­ly, Apple ads fea­tur­ing celebri­ties — from Bob Dylan to Zooey Deschanel to Spike Lee — are all neat­ly pack­aged togeth­er too. H/T @coudal

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Open Culture was founded by Dan Colman.