Coffee is for People, Not Robots: The New Ad for David Lynch’s Line of Organic Coffee

Pay a vis­it to Whole Foods, and you’ll find The David Lynch Sig­na­ture Cup Cof­fee line, which includes three pre­mier cof­fee blends, each taste-test­ed and select­ed by David Lynch him­self. Last year, Lynch talked with about the gen­e­sis of his cof­fee line and explained:

One day, a friend came over to me and said, “David, you drink so much cof­fee, you should have your own line,” and one thing led to anoth­er, and I blind test­ed many, many dif­fer­ent cof­fees. Anoth­er friend of mine said, “I know these guys down in Long Beach who have the great­est cof­fee” but I tast­ed it, and it was ter­ri­ble, so I kept tast­ing dif­fer­ent cof­fees and dif­fer­ent mix­tures and kept com­ing back to this [blend] in blind tests over and over again.

Over the years, Lynch has released some uncon­ven­tion­al ads (of course!) for his cof­fee prod­ucts. Per­haps you recall this one from 2011, fea­tur­ing a seem­ing­ly sev­ered Bar­bie head. Or this almost epilep­sy-induc­ing one fom 2012. Now comes the lat­est ad, cre­at­ed by direc­tor Andrew Parkhurst, remind­ing us that cof­fee is for peo­ple, not robots. Kind of like Trix are for kids.

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via Indiewire

Relat­ed Con­tent:

David Lynch’s Unlike­ly Com­mer­cial for a Home Preg­nan­cy Test (1997)

David Lynch’s Per­fume Ads Based on the Works of Hem­ing­way, F. Scott Fitzger­ald & D.H. Lawrence

David Lynch’s Music Videos: Nine Inch Nails, Moby, Chris Isaak & More

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Open Culture was founded by Dan Colman.