Pay a visit to Whole Foods, and you’ll find The David Lynch Signature Cup Coffee line, which includes three premier coffee blends, each taste-tested and selected by David Lynch himself. Last year, Lynch talked with Vice.com about the genesis of his coffee line and explained:
One day, a friend came over to me and said, “David, you drink so much coffee, you should have your own line,” and one thing led to another, and I blind tested many, many different coffees. Another friend of mine said, “I know these guys down in Long Beach who have the greatest coffee” but I tasted it, and it was terrible, so I kept tasting different coffees and different mixtures and kept coming back to this [blend] in blind tests over and over again.
Over the years, Lynch has released some unconventional ads (of course!) for his coffee products. Perhaps you recall this one from 2011, featuring a seemingly severed Barbie head. Or this almost epilepsy-inducing one fom 2012. Now comes the latest ad, created by director Andrew Parkhurst, reminding us that coffee is for people, not robots. Kind of like Trix are for kids.
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