Thomas Zoëga Ramsøy, a neuropsychologist at the University of Copenhagen, presents An Introduction to Consumer Neuroscience & Neuromarketing, a course that explores the following set of questions:
How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
You can take Introduction to Consumer Neuroscience & Neuromarketing for free by selecting the audit option upon enrolling. If you want to take the course for a certificate, you will need to pay a fee.
Introduction to Consumer Neuroscience & Neuromarketing will be added to our list of Free Business Courses, a subset of our collection: 1,700 Free Online Courses from Top Universities.
For a complete list of online courses, please visit our complete collection, 1,700 Free Online Courses from Top Universities.
For a list of online certificate programs, visit 200 Online Certificate & Microcredential Programs from Leading Universities & Companies, which features programs from our partners Coursera, Udacity, FutureLearn and edX.
And if you’re interested in Online Mini-Masters and Master’s Degrees programs from universities, see our collection: Online Degrees & Mini Degrees: Explore Masters, Mini Masters, Bachelors & Mini Bachelors from Top Universities.